The Digi website we designed needed to speak to the adults whilst immediately creating an understanding that this business is built for children’s learning.
To do this, we used the colours of the four Robots and their Key Stages that Digi provided – in a fun yet formal manner. The Robots are cartoon infographics and we featured these four calls to action on the homepage. As well as a sudden understanding that this website is relatable to children, it provides the viewer with an immediate key stage choice.
Free sample lessons are promoted in the navigation bar as well as calls to action dotted around the site for this lead bait. Once the user submits their personal details, this is captured and stored in Active Campaign for remarketing purposes. There is also a choice of free lessons relatable to the Key Stage so that the sales team can get in touch and ask for detailed feedback.
We have the peace of mind that the site is being looked after properly and is secure and any updates we want are quick and painless.
My favourite web development company! As a digital marketer who works on many websites, I have had the pleasure of working with Melt Creative on numerous projects to date. Melt take my digital briefs and work through them in a timely fashion, always understanding the needs of the web strategy I design. Melt go above and beyond what is expected and put 110% into what they do. The results are fantastic.
The advice, tools and techniques Melt have put in place for us has had a massive impact. We’ve seen some very impressive numbers in terms of our website traffic, marketing list growth and direct contacts. The turnaround time from implementation to delivery is very impressive and Steph keeps us updated with developments at all times. Melt are always willing to go the extra mile and approaches our projects with enthusiasm and professionalism. I would highly recommend them and their work to anyone.
The support and help we’ve received with our website has been first class. We have the peace of mind that the site is being looked after properly and is secure and any updates we want are quick and painless. They’re quick to respond and a nice team to deal with.
I look forward to working with them again on my next web project and would not hesitate to recommend, especially if you are looking to drive your brand forward! Huge thumbs up!
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