MBK Group

Early years training website

Two smartphones displaying screens with the MBK Group training provider website on a blue background. The screen on the left shows the homepage with an introduction to MBK's early years training services. The screen on the right lists upcoming dates and details for various childcare courses.
Project Summary

MBK Group is a training provider for early years businesses, offering programmes covering Ofsted inspection preparation, team development and sales techniques, delivered in person or over Zoom.

Their website held a wealth of valuable content, but the structure worked against them. Visitors struggled to find the right course or resource; the navigation didn’t reflect the breadth of what MBK actually offered; and the site looked dated compared to the quality of the training itself.

We redesigned the site around how MBK’s customers shop for training. Improved search and filtering help visitors find the right course quickly, and a new booking system makes it simple to reserve a place. We added dedicated sections for operational manuals and a knowledge centre, brought the imagery and branding up to a consistent standard, and built it in Elementor so the MBK team can keep it fresh themselves. Customer testimonials throughout the site add the social proof that helps prospects buy with confidence.

A speaker is presenting to an audience seated indoors. The attendees are predominantly focused on the presenter, who stands in front of a podium. The setting appears to be a seminar or conference room, likely organized through a training provider website.
A person using a laptop on a wooden desk with the training provider website 'MDA' open on the screen. There are headphones, a smartphone, a notebook, and a green potted plant on the desk. The person's hands are on the laptop keyboard.
How we helped
Results

A clearer, more confident website that brings in more bookings and gets found by more of the right people

  • Training bookings have increased thanks to a streamlined online booking system
  • Improved search and filtering make it easy for visitors to find the right course or resource
  • Higher Google rankings since the redesign bring more qualified traffic to the site
  • Coherent branding and customer testimonials build trust with prospective clients
  • The knowledge centre and operational manuals give existing customers more value, supporting retention

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