Medical Mavericks brings science to life in schools through hands-on medical workshops and experiments, working with teachers, students and parents across the country.
Their website held a huge amount of valuable content, including lesson plans, career starter packs, live workshops and on-demand training, but it was trying to serve very different audiences through the same routes. Teachers looking for classroom resources, students exploring careers, and schools wanting to book workshops all needed something different, and the structure didn’t make it easy for any of them.
We redesigned the site around its three core audiences, with distinct, clearly signposted paths for each. Teachers can find resources quickly, students have a dedicated MMTV section for the science video series, and schools have a straightforward route to engage with and book the Medic Fest programme. We’re also on hand through an ongoing support plan, making continuous improvements based on how visitors are actually using the site.
A site that serves three different audiences well, instead of trying to serve them all the same way
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
