Business Coaching & Mentoring

Salonology

Project Summary

Salonology is a coaching and mentoring business for Salon business owners run by Hollie and Ryan Power.

They like to have fun and do things differently, so they wanted a website that reflected their personalities and brand ethos while providing lots of value to visitors and helping generate leads and sales for the business.

We designed a bold, colourful website that incorporates them as business leaders and showcases the regular content, blog articles, podcasts and free and paid resources they have available.

The Website is a simple lead generation website built on WordPress. The navigation is simple to make accessing content easy and quick. In addition, there are multiple places for users to sign up for free resources and tools that feed into their email marketing system ConvertKit to trigger automated email marketing campaigns to help sell their membership programmes and mentoring packages.

How we helped

Website Design
WordPress Website Development
Lead Generation Forms
Blogging & Podcasting
Podcast Integration
ConvertKit Integration
Search Engine Optimisation

Results

Leads generated through the site have increased by over 30% since the new site was launched.
Hollie and Ryan are recognised as the go-to experts in the salon mentoring and coaching industry in the UK.
The website traffic has increased by 400% due to regular content and Search engine optimisation.