Salonology is a coaching and mentoring business for salon owners, run by Hollie and Ryan Power, with a brand built around having fun and doing things differently.
Hollie and Ryan needed a website that genuinely felt like them. Most coaching sites in the salon industry play it safe, but their personalities and energy are a real part of what their clients buy into, and a generic site would have left commercial value on the table. They also needed the site to do real work: surfacing the steady stream of content they produce, capturing leads from across that content, and feeding everything into their email marketing so it could turn into membership and mentoring sales.
We designed a bold, colourful site that puts Hollie and Ryan front and centre. Their content, blog articles, podcasts and free and paid resources are easy to discover, navigation is kept simple so visitors can get to what they want quickly, and lead generation forms throughout the site capture sign-ups for free resources. Everything is connected to ConvertKit, so each new sign-up triggers automated email campaigns that warm prospects up toward the membership programmes and mentoring packages.
A bold, personality-led site that has lifted leads, traffic and the brand’s standing in the industry
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
