About us
We make websites work harder.
Warwickshire web design, CRM integration and SEO for businesses that want results, not just a redesign.
Hi, we’re Melt. A small, hands-on team based in Warwick, helping ambitious businesses turn their websites into something that actually pulls its weight. Since 2015, we’ve worked with over 200 companies across the West Midlands and beyond, improving their existing sites, building new ones when it’s genuinely the right call, and connecting everything to the CRM and marketing tools they already use.
OUR APPROACH
Improve before you rebuild.
Rebuilds are expensive, disruptive, and they often solve the wrong problem. So our default is to take what’s already there and make it perform better: faster pages, better-converting layouts, smarter content, and proper integrations with the systems running your business behind the scenes.
When a new build genuinely is the right answer (a new business, a new direction, a site that’s beyond saving), we’ll absolutely do that. But we won’t push it when it isn’t needed, and we won’t dress up a rebuild as the only option just because it suits us.
Every change we make is judged by one question: Does it help you generate leads, close sales, or save time?
If the answer’s no, we don’t do it.
How we work
Save you time
Our clients are busy running their businesses. They shouldn’t be writing website copy at 10pm, wrestling with plugins, or trying to figure out how to connect their CRM. We use our expertise to handle the work for them, including content, so you stay focused on what you do best. No drawn-out discovery phases when a focused improvement will do the job. No charging for things that don’t move the needle.
Partnership over transaction
A lot of our clients come to us after bad experiences with unreliable suppliers: vanishing developers, surprise invoices, work that didn’t deliver. We respond with clear pricing, monthly payment options where it helps, and honest communication. We’re in this for the long term, and most of our clients stick around for years.
Measurable ROI
We’re not interested in design awards or vanity metrics. We’re interested in whether the website earns its keep: more enquiries, more sales, fewer hours wasted on admin that should have been automated years ago.
A bit about me
Hi, I’m Matthew, owner of Melt and the person you’ll most likely end up dealing with.
I came into web design sideways. I trained as a graphic designer, but after one too many flyers, logos and brochures, I got drawn to the interactive side of the web, taught myself to code, and ended up building sites for a recruitment software company, the kind that had to plug directly into the platform behind them. That’s where my obsession with integrations started.
A marketing agency headhunted me next, and that’s where the rest of the picture clicked into place: lead generation, automation, and the systems that sit behind a website and quietly turn it into a sales engine. Combining all of that with proper design is what Melt is built on.
The way I see it: clients don’t want a website. They want results. The website is just how you get there.
It’s also why Melt works a little different to most agencies. I’ve spent enough time around this industry to know what frustrated me. Web companies that don’t really understand marketing charge a fortune for simple things and get defensive when clients ask reasonable questions. I wanted to build the opposite. Fair pricing, honest answers, and a service that actually solves the problem rather than handing over a nice-looking site and disappearing.
Melt started as me freelancing (in my spare time) in 2013 and was officially launched in May 2015 when I took the leap of faith and decided to do things on my own. More than a decade in, we’re an Elementor specialist and ActiveCampaign partner, with a few of the original team still around and clients ranging from local Warwickshire businesses to companies overseas. We picked up Best Business Enabler at the EC Business Awards in 2018, which was a proud moment. But honestly, the milestones I care about more are smaller. Hearing a client say their life changed because of sales coming through their website. Those are the ones that stick.
If you’re looking for someone who’ll give you a straight answer about your website, whether it needs a tune-up, a rebuild, or just better plumbing behind the scenes, that’s what I’m here for.
Looking forward to meeting you,
Matthew
P.S. Outside work, it's tennis, the gym, adventure travel, good food, and dance music I should have grown out of years ago. Plus the dogs, and yes, I'm the guy who's always got a spare poo bag.
Where I show up in the work
I’m not the kind of owner who steps back once a project’s signed. Here’s where I’m hands-on:
- Initial consultation, free audits, and getting to grips with what your business actually needs.
- Project management and quality control, ensuring that what gets shipped meets standards.
- The tricky problems and advanced functionality, the ones that need proper thinking rather than a stock answer.
- SEO, marketing and sales strategy are the bits that turn a website into something that actually earns its keep.
If your project touches any of those, you’ll be hearing from me directly.
The people you'll actually be working with
Ten of us in total, scattered across the UK and Portugal, all on the same Slack. When we say you’ll deal directly with the team building your website, this is who we mean.
Nathan
Problem Solver, Integrations & Automation
Nathan is the person we point at when something needs to work properly behind the scenes. Integrations, automations, the fiddly logic that connects your website to the systems running your business, that's his patch. Outside of work he's a serious D&D fan and a regular on the pub quiz circuit, which probably explains the problem-solving streak.
Jessa
Support Account Manager
Jessa is the friendly face on the other end of your support requests, keeping things moving, making sure nothing falls through the cracks, and generally being the calm voice when something needs sorting. Outside of work she's surrounded by dogs and family, loves a beach trip, and is dangerously good at board games.
Lisa
Designer & Front-End Developer
Lisa is part designer, part developer, which means she can take a project from idea to live site without anything getting lost in translation. Newly a mum, runs an Etsy store selling kids' clothes in her (limited) spare time, and is unapologetically a rom-com person.
Steve
Designer, Pixel Wizard
Steve is the eye behind a lot of what Melt puts out into the world. Layouts, type, colour, the small details that separate a good-looking site from a forgettable one, that's his thing. Newly a dad, runs marathons, and is responsible for roughly 80% of the dad jokes in the team Slack.
Edgar
Front-End Developer
Edgar takes what Lisa and Steve design and turns it into a working website: fast, clean, and built to last. If a layout looks pixel-perfect on every screen, that's usually him. Outside of work he's with his kids, on a mountain, or on his motorbike, and sometimes all three in the same weekend.
Nicky
Content Creator & Editor
Nicky writes and edits a lot of what you read on our clients' websites, turning rough notes and business expertise into copy that actually sounds like the people behind it. Has four kids, performs regularly in dance shows, and spends what little remaining time she has thrift shopping.
Simon
SEO Specialist
Simon handles the SEO side of things, getting our clients found by the people actually looking for them, on Google and on the map. Methodical, patient, and quietly results-driven. Outside of work he's either with his caravan or his dogs (often both at the same time).
Bernadette
Website Support Technician
Bernadette keeps client websites running smoothly day to day: the updates, the small fixes, the things you don't want to be thinking about. Reliable, thorough, and the reason a lot of our clients sleep easier at night. Off the clock she loves to travel, and is a connoisseur of American comedy shows.
Andre
Web Developer
Andre is our remote half, based in Portugal, building websites and quietly coding apps in his spare time to make his own life more efficient (which is on-brand for a developer). Loves his food and his boat trips.
We're probably a good match if any of this sounds familiar…
- Your existing website isn’t pulling its weight, and you suspect it could do a lot more without being completely rebuilt.
- You’re starting something new (or pivoting an existing business) and need a website built properly from the ground up.
- Your CRM and your website don’t talk to each other, so you’re handling things manually that ought to be automatic.
- You don’t have time to write content, manage the site, or chase technical issues, and you’d rather hand that to people who’ll just get it done.
- You’ve been burned by an unreliable supplier before and you want clear, honest communication this time.
- You want a team that’s actually invested in the results, not just the invoice.
And honestly, we're probably not the right fit if…
- You want the cheapest option in the market.
- You want someone who’ll just take instructions and not push back when something isn’t a good idea.
- You’re after a one-off cheap build with no thought to what happens after launch.
If that’s the brief, we’ll be the first to point you somewhere else.
The process is straightforward
Looking for a new website or a proper marketing partner? We'd love to chat. Here's how getting started works.
Free consultation and audit
We'll have a proper conversation about your business, look at your existing website, and tell you honestly what we think. No commitment, no pressure. If we're not the right fit, we'll say so.
Agree a plan that makes sense
Based on what we find, we'll put together a focused plan, whether that's improvements to your existing site, a CRM integration, ongoing SEO, or a full new build. Clear scope, clear pricing.
Build, launch, support
We get on with the work and keep you in the loop. Once it's live, we don't disappear. Most of our clients stay with us long-term on care plans, hosting, ongoing improvements and content support.
Two ways to get started, whichever suits you. Either way you'll get a straight answer.
If you've got a site already and want to know what's holding it back
if you'd rather just chat about what you're trying to achieve
