FTS Income operates in the betting industry, focusing on football and horse racing. Their membership platform gives users daily access to match odds, downloadable data, and training on how to use that data to refine their betting strategies.
The original site was functional, but the user experience held the business back. Members couldn’t access what they needed quickly, the marketing tools and podcast weren’t pulling their weight, and the structure made it difficult to introduce new services or upsell existing members.
We redesigned the platform around how members actually use it. The site is now organised into distinct levels, from “beginner” through to “ultimate”, each with its own tailored dashboard so users see exactly what’s relevant to them. The podcast is fully integrated, the data and training are easier to find, and the structure gives the FTS team a clear platform to launch new services and promote upsells with confidence.
A platform that doubled membership and gave the FTS team room to grow
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
