Woocommerce & Lead Generation Website
Flicx Cricket Pitches
Flicx is the world’s leading supplier of artificial cricket pitches and sells worldwide.
Their old website was dated, and the technology powering it had to be modernised and given a new look. They also wanted the site to allow customers to order their pitches and equipment online and take quote requests for custom packages.
They have lots of valuable content that help potential customers understand the value their products offer and many case studies and testimonials from clubs and associates worldwide. They wanted to make this a big feature of the new site.
We designed the site to align with their brand style and printed marketing materials to give the company offline and online synergy. The site’s bold design utilises a wide range of product images. We also wanted to use videos in the main page banners to help users quickly establish the product.
We developed the website using WordPress, Elementor and Woocommerce. This makes the content quick and easy to edit, allowing the Flixc team to create new pages and special banners to support their marketing campaigns. In addition, the site features a shop where customers can buy pitches and accessories. We also created a cricket kit bundle builder allowing customers to create and order their packages with a few clicks.
We also created a resource centre with content type filters, location filters and case studies, and testimonials.
The site is integrated with the company’s CRM ActiveCampaign. As a result, any shop orders, brochures, or quote requests are automatically synced and segmented and trigger automated email campaigns to prospects and customers.
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