Waxing Company Branding and Lead Generation Site

NKD Waxing

A collection of devices displaying a beauty salon's waxing service website includes a laptop, desktop computer, tablet, and smartphone. The website features various sections including a training page, a main page with a model's torso, and a course dates schedule.

Project Summary

NKD Waxing Salon is a well-established company with locations in Nottingham and Leicester. The company came to us with an existing website that was cluttered and ineffective, having previously worked with another design firm that didn’t meet their expectations.

Utilising Elementor, we built the new site based on the initial designs. A key focus was to simplify the appointment-booking process. We created multiple pages tailored to the various services offered, such as a dedicated page for Female Body Waxing, complete with a price table.

We took the initiative to restructure the website, aiming to streamline navigation. This made it easier for users to locate services, get in touch with the company, and ultimately make a booking.

Incorporating NKD Waxing’s accumulated Google reviews was another pivotal element of the redesign. Since the website has gone live, the company has seen a 20% increase in bookings and a notable improvement in SEO.

How we helped


  • Streamlined appointment-booking process, leading to a 20% increase in bookings
  • Simplified website navigation, enhancing user experience and ease of finding services
  • Developed specialised service pages with clear price tables
  • Incorporated customer reviews from Google, boosting credibility and trust
  • Achieved significant improvement in SEO rankings post-launch
A laptop display shows a website for nkd ( ) - Expert in Hair Removal & Skin Treatments. The page highlights Lash & Brow Treatments Training Courses available in Nottingham. The next course is on May 2, 2023. A green button directs to detailed course information, including their expert waxing services.
A brick storefront with blue trim and large windows displays signs for nkd, a waxing and beauty specialist company. Services listed in the window include male and female intimate, facial, and body waxing, HD brows, lash tinting, threading, and grinding. Visit our waxing service website for more details.
A person is holding a smartphone against a blue background. The phone screen shows a booking app interface displaying lash and brow training sessions in Nottingham, with details including dates, locations, and prices. The person's index finger is interacting with the screen, possibly exploring related waxing services on the website.

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A man with short dark hair, light stubble, and wearing a black and white checkered shirt smiles while looking into the camera against a plain blue background, embodying a modern melt design aesthetic.

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