The Institute of Interim Management (IIM) faced issues with its website’s structure and user navigation. They required a more intuitively designed site, incorporating a membership sales page and a platform to showcase their significant annual company-ranking surveys.
Their current website was difficult for users to explore, impacting the visibility of their membership benefits and their annual surveys. Everything from the site’s visual elements to its core structure was revamped, ensuring easy navigation and clear access to essential areas like the annual surveys, member directory, and resources.
The reimagined site allows users to manage their profiles and access resources, including training events and software discounts. The annual surveys, known for attracting considerable traffic, have been made more prominent and are easier to interact with. The overhaul has significantly improved the way users engage with the site, from the ease of finding interim managers to accessing member perks and interacting with the annual surveys.
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