Redwing Solutions is an HR company specialising in small businesses and the early years sector, with a brand personality that’s refreshingly fun and quirky for its industry.
Their existing site didn’t do justice to that brand, and the navigation made it harder than it should have been for visitors to find what they needed. With a varied audience seeking everything from HR advice to workshops to downloadable resources, the site needed to guide each visitor down the right path rather than present the same menu of options.
We rebuilt the site around Redwing’s distinctive branding, refining the existing shapes, colours and personality so it felt unmistakably theirs. Navigation now adapts to what visitors are actually looking for, with tailored menu options based on whether they want HR resources, workshops, advice or something else. We added a knowledge centre that’s updated weekly to keep the site fresh and support SEO, and refined the existing ecommerce shop so guides and resources are easier to find and buy.
A site that finally matches the personality of the business and helps visitors find exactly what they need
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
