AJ Morris is a natural bodybuilding influencer with a large Instagram following, dedicated to sharing real, achievable training advice with other natural bodybuilders.
AJ wanted to turn his Instagram audience into a paying community where he could go deeper than social media allows. He needed a membership site that combined teaching, training resources, and live interaction in one place, made it easy for members to find content relevant to their body type and goals, and handled subscriptions and onboarding without constant manual work.
We designed and built the site through our Memberlab service, covering the main sales page, the members’ dashboard and everything members use day to day. Courses provide structured learning paths; the training library is filterable by body type and exercise type, so members can quickly find what they need; and live video calls and a community forum keep members engaged with each other and with AJ. Built in WordPress, Elementor, LearnDash, and WooCommerce, the site handles monthly and annual subscriptions and is integrated with ActiveCampaign to control member access, run an automated welcome series, and keep AJ’s team updated on members.
A thriving membership platform with over 400 active members and a community that keeps coming back
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
