Bodybuilding Community Membership

Natural Bodybuilding Worldwide

Banner NBW e1683984809598

Project Summary

AJ Morris is a natural bodybuilder influencer. He has a large following on Instagram and wanted to create a teaching and community based membership website to share his expertise with other natural bodybuilders.

We designed and built his membership site under our Memberlab service.

The site included the design and development of his main sales page and the member’s area dashboard. Courses for students to follow. A training library with filtering by body type and exercise type so members can easily find and watch targeted training videos and related content they might be focused on.

There are also live scheduled video calls members can sign up for and watch replays, a community forum to discuss specific topics and the ability to bookmark and take notes on training resources.

The site’s simple design utilises a wide range of images to help potential members identify with the site’s message and keep the user experience simple and easy.

We developed the website using WordPress, Elementor, Learndash and WooCommerce for taking members’ monthly and annual subscriptions.

The site is integrated with AJ’s CRM ActiveCampaign, which controls access to the content for members and runs an automated welcome email series. The team can also email members updates about the site content, upcoming training, and other helpful bodybuilding advice with easy steps.

How we helped


  • The site launched in May 2022, and AJ has over 400 active members.
  • The feedback from members has been awesome, and his member retention has been very high now they feel part of a community created for them.
Image 1
Image 2
Image 3

WITH YOUR project

Click the button below to tell us how we can help

Give Us A Call On

01926 266059

Matthew Eldridge web design warwick

Prefer to talk us through it?

Book A FREE Website Consultation Call

Find Out Why Your Site “Isn't Working”


Stop guessing at a plan of action and let one of our experts analyse your site for you—free of charge.

You’ll get a detailed report with actionable recommendations and a priority list of missed opportunities—so you know precisely what to do and when.