
Listen To The Show
- The Future Of Marketing and Sales Automation With Chris Davis 00:00


In this episode of The Melting Pot podcast, I’m joined by Chris Davies, the Head of Education at Active Campaign. During the interview, we talk about the power of marketing and sales automation. We also explore what the future looks like with automationÂ
Chris is a marketing mentor and entertaining educator with a passion for facilitating understanding for business owners and digital marketers alike. With over 12 years of experience in the marketing and technology space, Chris brings a meticulous and unique approach to building out marketing and sales systems for businesses and organizations to leverage for rapid growth.Â
On the podcast we discussed…Â
- What Active Campaign is and how it works for businessÂ
- How to use a CRM to help create a more personalised marketing automation systemÂ
- Why you need to segment your email marketing list to deliver the right message to the right personÂ
- The power of personalised messaging and using it to engage with your audienceÂ
- Using multi-channel communications to unify the language you use to engage with your audience and leveraging it to make your marketing more intelligentÂ
- How the digital age has enabled small businesses to provide custom solutions on a wide scaleÂ
- Why the CEO has to be the guru in their businessÂ
- How to use automation to increase revenueÂ
- The importance of mapping out your business’ processes Â
- How to effectively deploy automation in your business Â
- Saving time and increasing productivity with automated systemsÂ
- Using automation to help avoid losing data and handing off key tasks to other members of your teamÂ
- How your business can master the art of audience buildingÂ
- Managing your audience on different platforms Â
- Why business owners need to craft a message and come up with a way to consistently put their expertise on displayÂ
- Much more!Â
Important Links & Mentions

Thanks for listening!Â
If you want to find out how to deploy automation in your business, you can book a strategy call with me here.
Did you know that a single bad experience on a website makes users 88% less likely to revisit the site? Your website could be killing your business’s reputation and losing you thousands in potential lost leads and sales. Â
Get your FREE website health check today and discover how to make your site more engaging and effective at generating leads and sales for your business. Request your FREE website health check here.

Want more leads by the end of the week download our free Ebook on...
The 7 things to change on your website to get more leads in just 7 days
How many customers have you lost because your website wasn’t clear and sales focused?