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We’re living in a digital age where most businesses focus their marketing efforts online, and more traditional marketing strategies (such as direct mail) are left to gather cobwebs in the sidelines. However, smart business owners understand that direct mail is a valuable marketing asset that engages people, helps you to build brand awareness and most importantly, makes sales.
In this podcast episode, I speak to Oli Luke, a direct mail expert. Through his direct mail consultancy company and as the founder of the UK’s largest handwritten mailing house, Oli works on behalf of some of the UK’s most prestigious brands to build high-impact direct mail campaigns.
We discuss some great strategies and tactics to use to take your marketing from online to offline. We also explore the power of direct mail and how you can use it to supplement your online marketing and get in front of your ideal clients.
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