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People have been telling stories since the dawn of time. The only thing that’s changed is the way we tell them. In this podcast episode, I explore ways that you can leverage the power of storytelling to market your business with my special guest, Lucy Collier.
Having appointed herself the ‘Caucasian Provocateur,’ Lucy with a Why is a Marketer and Copywriter who isn’t afraid to ‘go there.’ She gives her clients the gift of personality and punctures it throughout their entire marketing process, from websites and content, to direct mail and video. Her provocative and ‘thumb-stopping’ approach makes her one to watch for that elusive tingle of shock and awe.
If you don’t quite believe her and you’d like to read some amusing musings on marketing things, you’re welcome to be thoroughly entertained by subscribing to her provocative fortnightly e-letter: Lucy with a Wine.
On the podcast we discussed:
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