‘Marketing automation agency’ is a bit of a mouthful. It sounds like a techy phrase that might scare you off at first glance. But before you ignore it and dump it in the ‘do not need to know’ file of your mind, let us quickly explain what it is and how it could greatly ease your workload.
A marketing automation agency is simply a company that can automate all your desired marketing. They have the know-how to put everything in place so you can spend time on the things you are best at, safe in the knowledge that your marketing is ticking along.
interested? Here’s everything you need to know…
What Is A Marketing Automation Agency?
Marketing automation agencies are tech-savvy so you don’t have to be. They use the latest technology to automatically carry out your business’ marketing. All those time-consuming tasks like emails and data analysis can be done automatically at regular intervals. So marketing is one less thing for you to remember.
How do they do it? It comes down to understanding software and knowing how to use it well. A good marketing automation agency will select and set up the best software for your online marketing and teach you how to use it in an easy-peasy manner.
What Are Some Examples Of Marketing Automation?
Want to know exactly what types of marketing a marketing automation agency can help you with? Here are a few examples:
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Email Campaigns
Email campaigns are one of the most effective ways to nurture your prospective clients or customers. They’re hugely beneficial for building followers – we have a whole article on email marketing for your membership site here.
A marketing automation agency can set up tailored emails for your list and send them at pre-determined intervals. It’s also possible to add features that allow you to track which emails produce more engagement such as open and click-through rates.
Phone Call Tracking
Do you want to know which pages on your website lead to calls? Or what questions are commonly asked when a lead calls your company?
Phone call tracking enables you to do just that. When you know what drives engagement and what your potential customers need to know before they buy – you can refine your sales process and optimise your resources.
Lead Tracking & Scoring
Would you like to know more about your business leads? What their interests are? Their pain points? Or maybe it’d be helpful to know what the most common demographic is…
Lead tracking and scoring is a type of marketing automation that will allow you to analyse your leads so you know more about them and can more easily nudge a sale.
Why Use A Marketing Automation Agency?
There are a few key reasons you should consider using a marketing automation agency, and they all come down to enhancing your business and improving your sales:
Save Time
Those tedious repetitive tasks that take up so much time like email campaigns and lead analysis can be scheduled in advance. So you can focus your energy on the more enjoyable aspects of running your business. While your staff can get on with the jobs that build your brand into the powerhouse you dream it can be.
Boost Marketing Performance
The whole point of marketing is to engage and convert. By using a marketing automation agency, you can streamline your marketing campaigns so they do exactly what you need them to – capture the attention of your target audience and develop a budding relationship with them.
Build A Loyal Membership
When you use a marketing automation agency, your website and marketing content can be perfectly personalised to your customer’s needs and desires. When they feel understood and cared for they’ll have a more enjoyable experience with your business, and happily become a loyal member.
Make More Money
At The Membership Website Lab, we know many of you do what you do for the love of it. But we also know money talks. Marketing automation agencies simply help you make more money. Efficient marketing generates more leads and improves your conversion rate, which ultimately brings in more revenue.
Scale Up
Would you like to see an impressive return on your investment? The right automation tools can significantly improve your marketing efforts so that any time or money you’ve put into your business will return to you many times over. Your business can continue to scale up and become the thriving company you want it to be.
What Makes A Good Marketing Automation Agency?
So what should you look for when choosing a marketing automation agency to work with? Here are a few of our essentials:
Personal Service
When you’re looking to spend money on automating your marketing, it pays to go with an automation company that offers you a personal service. Your company is unique with its own selling points and audience profile, so your marketing needs to be personalised too.
Adaptable
As your business develops, its needs will shift and change and so too will your marketing strategies. Therefore you need a marketing automation agency that’s capable of adapting and growing alongside your business. Choose one that can offer you a range of marketing methods.
Tried & Tested
Opt for an automation marketing agency with plenty of positive testimonials. A successful company will have their choice of clients who are only too happy to boast about their services. If the company has great feedback and a waiting list of clients; you can be certain you can rely on them to deliver.
What Marketing Automation Agencies Should You Avoid?
The last thing we want you to do is spend your hard-earned money on poor agencies. Here’s what you should steer clear from:
One-Size Fits All
A marketing automation agency that only offers a blanket marketing service is unlikely to give you the results you’re looking for. They won’t be able to cater to the unique selling points of your business or the primary needs of your customers.
Software Without Service
Are the marketing automation agencies you’re contacting offering all the software without the service? A marketing automation agency worthy of your cash will provide a fully integrated approach so your marketing needs are completely taken care of.
Poor Attitude
Is the marketing automation agency happy to spend time getting to know your company and what it values? Or is it a get-in get-out approach? Sometimes simply gauging whether a company is friendly, positive and accommodating is enough to help you make the best decision.
Would you like to speak to a company that’s friendly, experienced and knowledgeable about all things tech? At The Membership Lab, we create fully integrated membership websites with all the essential marketing automation tools you need to propel your business forward.
Book a free, no-obligation discovery call with our team today.
