Search engine optimisation (SEO) is an integral part of your online presence as a business owner. It helps you reach the right audience, draw traffic to your website, and boost your bottom line. However, SEO is a complex and ever-changing game, and it’s natural to fall behind if you don’t remain on top of the latest trends.
Fortunately, you can make eight simple fixes to Maintain your SEO Ranking after a major Google update. Here are the easy fixes.
1. Optimise Your Site for Mobile
The number of people browsing the web on their mobile devices is growing exponentially, so optimising your site for mobile users is essential. This includes ensuring the content is easy to read on a small screen, has a fast loading time, and is smooth to navigate. You must also provide images or videos optimised for mobile devices.
2. Update Your Content Regularly
Search engines like to see fresh content, so updating your site regularly is essential. This can be anything from updating the blog section to adding new pages or products. You should also consider updating existing content to ensure it’s up-to-date and relevant.
3. Include Relevant Keywords
Keywords are essential to SEO, so including them in your content is vital. Research what keywords your target audience is searching for and have them in your content. Using them naturally is essential so that they don’t appear spammy or forced.
4. Increase Your Site’s Load Time
Nobody likes to wait for a slow website to load, so ensuring your site’s load time is as fast as possible is essential. This includes optimising images and videos, reducing server response time, and using a content delivery network.
Discover where your website is holding you back with a free, personalized audit report. Uncover what's keeping your site from reaching its full potential and start taking action today!
5. Add Alt Text to Images
Search engines can’t read images, so adding alt text is essential. This short image description helps search engines understand what the image is about. This can help boost your SEO rankings and ensure your images are appropriately indexed.
6. Get High-Quality Links
Links are essential to SEO, so getting high-quality links from reputable sources is necessary. This can be anything from other websites, social media accounts, or local directories. Make sure the links are relevant to your content and provide value to the reader.
Discover where your website is holding you back with a free, personalized audit report. Uncover what's keeping your site from reaching its full potential and start taking action today!
7. Monitor Your SEO Performance
Keeping track of your SEO performance is essential to maintaining your SEO ranking intact. Use an SEO tracking tool to monitor and analyse your SEO performance. This will help you to identify any areas that need improvement and make the necessary changes to improve your SEO ranking.
8. Monitor Your Competition
It is also essential to keep an eye on your competition. With help from an SEO agency, you can analyse your competition’s SEO strategies. Thus, this will help you identify areas where you can improve your SEO efforts. It may keep you ahead of the competition and maintain your SEO ranking intact.
Conclusion
By following these simple tips from a reliable SEO agency, you can maintain your SEO ranking intact. Keeping your content up-to-date, optimising your website for mobile, using relevant keywords, focusing on link building, monitoring your SEO performance, and keeping an eye on your competition are all essential to maintaining your SEO ranking intact.
MELT is a small team of highly experienced professionals specialising in web design, web development, SEO, automated email marketing, and robust business systems. With years of combined experience, our SEO agency is well-equipped to provide your business with the tools and services needed to maximise its potential. Whether you’re looking for a website redesign, SEO optimisation, or automated email marketing, MELT is ready to help. Contact us today to discuss your business needs and discover how they can help you reach your goals.
