Ecommerce SEO 101: What Is It & How Can It Benefit You?

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eCommerce SEO involves optimising online stores for search engine visibility and ranking. It is vital for any online store looking to increase its reach, visibility, and sales. 

Learn more about what it is and how it can benefit your business when you continue reading.

What Is eCommerce SEO?

eCommerce SEO is the practice of optimising a website for search engines to increase its visibility and rank in search result pages. By optimising a website for search engines, businesses can drive more organic traffic to their eCommerce store, resulting in more sales and a higher ROI.

The goal of eCommerce SEO is to make sure that your website is optimised for the keywords and phrases that your potential customers are searching for. By targeting relevant keywords, you can ensure that your website appears in the search engine results when potential customers are looking for products or services related to your business.

What Are the Benefits of eCommerce SEO?

1. eCommerce SEO Enhances User Experience

When customers visit an eCommerce website, they expect to find the products and services they are looking for quickly and easily. With the help of eCommerce SEO, businesses can optimise their websites and make them easier to navigate. This can improve the user experience and encourage customers to stay on the website longer and return more often.

2. eCommerce SEO Boosts Brand Awareness and Visibility:

eCommerce SEO can help businesses gain more visibility on search engines. By optimising content and making sure that the website is appropriately indexed, businesses can appear higher up in search engine rankings and increase brand awareness. This can help drive more organic traffic to the website and help customers find what they’re looking for.

3. eCommerce SEO Attracts Traffic from All Stages of the Marketing Funnel:

eCommerce SEO can also help businesses target customers at all stages of the marketing funnel. By creating content tailored to each stage of the funnel, businesses can encourage customers to purchase products and services. This can help businesses reach more customers and drive more conversions.

4. eCommerce SEO Compliments PPC Efforts

PPC (pay-per-click) advertising can be an effective way to increase sales and visibility, but it can also be costly. By optimising your website for relevant keywords, you can get a boost in organic traffic without having to spend money on PPC campaigns.

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Additionally, SEO can help improve the effectiveness of your PPC campaigns by ensuring that potential customers can find your products more easily.

5. eCommerce SEO Brings a Higher Click-through Rate

With eCommerce SEO, you can improve your click-through rate (CTR). By optimising your product pages for relevant keywords and creating engaging product descriptions, customers are more likely to click on your products. This can lead to more sales and a higher ROI for your business.

6. eCommerce SEO Expand Remarketing Audiences

By optimising your website and product pages, you can ensure that customers are able to find your products more easily. This can help you build an audience for remarketing campaigns, as customers who have previously visited your website are more likely to be interested in your products.

Final Thoughts

eCommerce SEO provides a number of advantages for businesses looking to succeed in the digital age. It is an affordable, effective, and long-term method of increasing online visibility, driving more traffic to your website, and ultimately increasing sales.

If you’re looking for an eCommerce SEO agency that can help you form a strategy, work with our team at MELT. Our team of creatives will help you using our 30 years of combined experience. Get started by messaging us for a free SEO audit!

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