As a business owner you’re serious about growing your business.

You wouldn’t be working SO hard and sacrificing SO much time with friends and family if you didn’t want to succeed.

You also know that in order to succeed, you need to make enough sales.

Business 101, right?

In order to make enough sales, you also know that you need to devote time, money and energy marketing and promoting your business.

Trouble is, for most business owners, and maybe for you, it’s time that they don’t have.

You’re so busy doing the ‘doing’ in your business and servicing your customers that you don’t have the time to fiddle around with your website, put new pages on it, design your flyers, map out your sales letters and build your “funnels”.

The problem with that is that without new leads and new sales, your business will reduce – the exact opposite effect you’re going for.

You’ll do a good job serving the clients you’ve got, but if you’re not bringing new blood in, you’ll get an inevitable drop off. It might not be dramatic, but over time, if you’re not bringing any new business in, you’ll start to shrink.

So you’ve got no choice. You’ve got to do the marketing to bring in the new leads and sales.

But how? Building your website, working out where to host it, writing your copy, designing your graphics, building your webforms, putting together your leaflets, writing your sales emails, creating your information packs, setting up your paid traffic campaigns; the list of ‘things to do’ is VERY extensive.

You can’t do it alone. It’s just not possible.

So you need some help. What options do you have?

1) You could employ a “marketing manager” on around £40,000 a year. At that price, they’ll need to deliver a pretty instant return on investment for you, which’ll be difficult given that they’ve probably got their own ideas about how to market your business that won’t necessarily work.

At that price, they’ll be pretty experienced, which means they won’t easily concede things – they’ll have a fixed way of working, and if that doesn’t work, right off the bat, you’ll be spending a lot of money for little reward.

2) You could employ a “marketing apprentice” fresh from uni and let them learn on the job. Trouble is, most marketing grads don’t have a clue about real life marketing for real businesses. They only know what’s in the textbooks and not what works; so unless you’re prepared to spend a lot of your own time coaching them (defeating the object of employing them), you’ll end up paying them to waste time and money on social media.

3) You could do it all yourself. Stop doing so much of the day-to-day and focus on your marketing. And that’s a genuine option for a small number of business owners. Problem with it is that most business owners are much better at ‘doing’ their thing then they are at ‘marketing’ it, which means that this option would leave the business weaker, without markedly improving the marketing and customer acquisition.

Three options. One of them has got a little bit of merit. But not much. Thankfully, there is another way:

Sound good? Read on…

In 2017, we’re moving more heavily into implementation. We’re still doing everything we’ve always done, but we’ve recognised that so many of our clients are time poor and need help actually getting their marketing over the finish line.

And that’s where this comes in:

Here’s an example: let’s say you plan to launch an online course in 2017. You’ll probably need a website built, a marketing and sales system, course materials, Facebook ads, banner ads, blog posts as well as email autoresponders and CRM integration. Wouldn’t it be great if you could focus purely on what you’re good at and produce the course without worrying about how it’s all going to work?

Same with a direct mail campaign, or a sales funnel. Wouldn’t it be nice to be able to concentrate on what you’re good at, knowing that you’ve got a team of experts with reams of marketing knowledge working behind the scenes to get the technical stuff done?

Success Plan is not a ‘one and done’ process. We work with you monthly, focusing on the things that are important for your business. Having helped over 200 SMEs in the last five years grow exponentially through marketing-focused design, we understand that success isn’t achieved overnight.

It takes hard work. Grit. Determination. And importantly, the right thinking and implementation. And that’s what we’ll bring to the table.

Every single month, we’ll be there “on tap”, in your corner, working on the things that matter to you; the things that are going to get you more customers and make you more income.

Whatever you want it to be.

We’ve experienced first hand that ‘one size fits all’ marketing support just doesn’t work for anyone involved.

You can’t just ‘buy’ marketing and expect it to have a seismic impact on your business.

Success Plan is entirely bespoke, and before you come on board, we’ll agree exactly what your Success Plan will look like.

It might be that you only need an hour of website support a month, or it might be that your plans for the next month require a number of complicated sales funnels and six new websites; whatever your goal, your bespoke Success Plan will help you achieve it.

Come on board as one of the first seven Success Plan members, and as well as your lifetime discount, I’ll also extend to you my cast iron, two-part guarantee.

Here’s how it works:

We pride ourselves on delivering high-end design combined with marketing focus and functionality.

However big or small we promise that you’ll love what we do and that you’ll be as pleased as punch that you chose Melt. If you feel our service is not to this standard just let us know within the first 60 days and:

1. We’ll give you a full refund on what you’ve paid, no questions asked.

2. We’ll also give you £100 on top to say sorry for wasting your time.

Success Plan isn’t right for everyone. If you’ve got no intention of growing your business, then you can probably steer clear of it.

But if you do want to grow your business, and the implementation of your ongoing marketing is one of the things that stands in the way of you actually doing it, then the chances are that it IS for you.

But I want you to be sure. The last thing I want to do is sell you something that you don’t want, or need. That’s why I’m insisting on a discovery call before you make any sort of decision.

On that call, we’ll get under the skin of your business, understand where you want to take it, where you need the most help, and if appropriate, we can start to sketch out your Success Plan and understand how much support you’ll need.

Once we’ve done that, I’ll be able to give you an idea of the size of investment, and explain how much you’ll save by taking me up on the offer.

Just to be absolutely clear: this is NOT a sales call. Being the design geek I am, I’m about as far away from a salesman as you can get. Instead, it’s a chance for us both to understand whether or not Success Plan is right for you.

I trust that you see the wisdom in having that call, so the only thing left to do is book it in.

I trust that you see the wisdom in having that call, so the only thing left to do is book it in.

You can do that by emailing me, matt@meltdesign.co.uk and booking in a time, or by calling the office on 01926 671049.

Thanks for reading this. Wishing you and your business the biggest success in 2017.

Talk soon,

Matt
Matt Eldridge