Boost Your Business Visibility with Google
Running a business in the digital age can be tough, with so many online platforms vying for attention. But Google is the undisputed champion for increasing visibility and driving traffic to your website.
At Melt, we specialise in Local SEO, making it our mission to help businesses like yours rise to the top of local search results for your business location. Our track record speaks for itself, with countless business owners seeing a significant boost to their bottom line thanks to our expert Local Organic Rankings efforts.
We now regularly receive 20-30 enquiries for our treatments every week.
The Body Clinic
Get Your Business on the Map with Local SEO!
46% of searches now have a local intent
With 46% of searches now having a local intent, your business needs to establish a strong online presence. Location-based searches are searches like “hairdresser near me” or “Web Design Agency in Warwick”, and your customers will be running similar searches to try and find you.
Local SEO services are essential for businesses attracting local customers and increasing online visibility.
By optimising your website and online business profiles and building a strong online reputation, you can improve your local search rankings, show up in the top listing on Google Maps and drive targeted traffic to your business.
If you’re ready to take your local SEO to the next level, consider partnering with our team of experts to achieve your goals.
How will Local SEO Help My Business?
Local SEO has proven to be an effective way to advertise your business online. Don't miss out on customers because they can't find you in local searches.
Our key strategies for optimising your website for local Search Engine Rankings
Supercharge your local search results and build trust with potential clients using our expert strategies and techniques. We have a proven formula that’s worked for businesses just like yours. Here’s how we make it happen for you.
Local Keyword Research
We understand the importance of targeting keywords relevant to your business and location. Our local SEO experts conduct thorough keyword research and competitor analysis to identify the most effective Local keywords for your target market. By optimising your website with these keywords, you increase your chances of appearing in local search results and Google Maps.
Optimising your website's content and structure is crucial for local SEO. Our team optimises your website with relevant keywords, meta tags, headings, and URLs. We also focus on improving the user experience, making your website easy to navigate and mobile-friendly. If we need to, we'll also build local SEO keyword pages to help rank location-based keywords on your site for target locations.
Technical Local SEO Fixes - Website Improvement
A badly performing website can be a big ranking factor for Google, so your website's technical SEO must be up to scratch. Page speed, broken links, redirects, indexing issues You'll see how healthy your website is when we run your SEO audit .
Local Citation Building and Business Directory Listings
Building local citations and directory listings is an essential part of local SEO. We submit your business information to reputable local directories and citation sites, ensuring consistent and accurate listing information across the web. This helps search engines verify your business's legitimacy and improves local search visibility.
Online Reputation Management
Maintaining a positive online reputation is crucial for building trust and attracting local customers. Our local SEO services include monitoring and managing online Google reviews and ratings. We help you respond to customer feedback, address negative Google reviews, and build a strong online reputation that builds trust with potential customers.
Local Link Building
Building high-quality local backlinks is an effective way to boost your local search rankings. Our team identifies authoritative local websites and directories to build relevant and valuable backlinks to your website. This improves your local SEO and drives targeted traffic to your site.
Weekly SEO Content
We create SEO content for your website and Google Business each week. By consistently producing high-quality content, you can attract more organic traffic to your website and Google Business listing, ultimately increasing your chances of reaching a larger audience and generating more leads or sales.
Monthly monitoring and adjusting
Each week, our in-house team audits all our client's Local SEO campaigns so we know the most important areas we need to focus on to help boost the ranking results we aim for. This could be website optimisation, technical SEO fixes, content strategy, or further optimising your Google Business Profile.
Measure the results
Analytics and Reporting:
We provide regular analytics and reporting on your local SEO efforts to track your Campaign performance. Our team tracks important metrics, such as website traffic, keyword rankings, and customer engagement, to measure the success of your local SEO campaign. We provide detailed reports that help you understand the impact of our services on your business’s online visibility and growth.
Get a free, no-obligation quote for our Local SEO Service.
Ready To Help Local Customers Find You Easier?
Don't keep losing customers to your competition - Set started with your Local SEO Campaign.
From as little as £300 a month, you can start to dominate your local search results.
Here's how it works
Get a free SEO audit and quote without any obligations
Unlock £295 worth of valuable insights for free!
Simply fill out the form and receive your personalized audit and costings within 48 hours. Don't miss out on this exclusive offer!
Get Your Free Website Audit
Simply enter your details below to get your free website audit.
The report typically takes 1-2 days to generate for you. We'll email when the results are ready
Our Glorious Google Guarantee
When you work with us, you can have peace of mind with our Glorious Google Guarantee. Unlike many SEO companies, we promise that If we do not increase your site’s rankings within the first six months, we’ll continue to work for free until we do. We’re so confident of the quality of our service and the results that we can offer this guarantee and eliminate the risk for you and your company.
Choosing whether to move forward or wait: Both decisions are risk-free, but only one will help you achieve your goal, so which risk-free decision will be more likely to get you to where you want to go in 6 months?
Finding the Right Local SEO Agency
You could choose from so many SEO companies - so why choose us?
Choosing the right SEO company to work on your local SEO isn’t a decision you make overnight – we get that. If you’ve dealt with SEO providers before and they’ve left you in the dark, hid results or didn’t do their job right, then we understand your hesitation.
Our web design agency offers digital marketing services and marketing campaigns tailored to your needs. Our goal is simple: make your business visible in local searches, driving more traffic and engagement.
We believe in transparency, which is why we provide a free SEO audit to ensure we can help you. We also set realistic expectations for your business. We won’t make empty promises, but we’ll provide the highest-quality local SEO services to boost your search presence.
Don’t wait. Let us help you get your website ranked high today.
How does local SEO differ from traditional SEO?
Local SEO Vs SEO: Understanding the Difference and Importance
In today’s digital age, having an online presence is crucial for businesses of all sizes. It allows them to reach a wider audience and connect with potential customers. However, when it comes to optimising their websites for search engines, businesses often face a dilemma: should they focus on local SEO or SEO?
Now, let’s explore the importance of each and which one is right for your business goals.
Local SEO is vital for businesses with a physical location or serving clients in location-specific areas. It helps them target potential clients in their vicinity and increase their chances of getting found and achieving a conversion via a web form submission, purchase, booking or phone call. For example, if you own a restaurant in Birmingham, ranking high in local search results when someone searches for “restaurants near me” can significantly boost your business’s website traffic and engagement. Local SEO also helps to establish trust and credibility among local customers.
SEO = Search Engine Optimisation
SEO is essential for businesses that operate on a larger scale and want to reach a broader audience. It helps improve organic search visibility, driving more traffic to the website and increasing brand awareness. By appearing on the first page of search results for relevant keywords, businesses can gain a competitive edge and attract potential customers worldwide. SEO also helps in building authority and credibility in the online space.
In conclusion, local SEO and SEO are important for businesses, but the focus depends on their specific goals and target audience. If your business relies heavily on local customers, investing in local SEO is crucial. On the other hand, if you have a broader target audience and want to increase your online visibility globally or nationally, SEO should be your primary focus. It’s also worth noting that local SEO can be a stepping stone towards broader SEO strategies, as it helps businesses establish a strong local presence before expanding their reach.
Local SEO Frequently Asked Questions
Using local SEO (Search Engine Optimisation) for small businesses can provide several benefits:
- Increased visibility: Local SEO helps small businesses appear in the search results and Google Maps when users search for products or services in their local area. This increased visibility can lead to more website traffic and potential customers.
- Targeted audience: Local SEO allows businesses to target specific geographical areas, ensuring that their products or services are seen by people in their local community who are more likely to convert into customers.
- Higher conversion rates: When users search for local businesses, they are often ready to purchase or visit a physical store. Local SEO helps small businesses connect with these ready-to-buy customers, increasing conversion rates.
- Cost-effective marketing: Local SEO is a cost-effective marketing strategy for small businesses compared to traditional advertising methods like newspaper ads or billboards. It allows businesses to reach their target audience without spending significant money.
- Improved online reputation: Local SEO includes managing and optimising online business listings like Google My Business. Having accurate and up-to-date information on these platforms helps small businesses build a positive online reputation, leading to more trust from potential customers.
- Competitive advantage: Implementing local SEO strategies can give small businesses a competitive advantage over larger competitors. By targeting specific local areas, small businesses can compete effectively within their niche and establish themselves as local experts in their industry.
Overall, local SEO can significantly benefit small businesses by increasing their visibility, targeting the right audience, improving conversion rates, and establishing a strong online presence in their local community.
The timeline for seeing results from local SEO strategies can vary depending on various factors, such as the industry’s competitiveness, the current state of the website’s optimisation, and the effectiveness of the implemented strategies. Generally, it can take several weeks to a few months to notice significant improvements in local search rankings and increased visibility in search engine results pages (SERPs).
Implementing on-page optimisation techniques, such as optimising meta tags, improving website content, and ensuring proper keyword usage, can help search engines understand the website’s relevance to local search queries. This can lead to quicker indexing and potential improvements in search rankings.
However, building a strong online presence and earning higher rankings in local search results often requires a more long-term approach. Off-page optimisation strategies like building high-quality backlinks, optimising Google My Business listings, obtaining positive customer reviews, and engaging in local content marketing can take time to yield noticeable results.
Additionally, consistent monitoring and analysis of website performance, keyword rankings, and local search metrics can help identify areas of improvement and further refine local SEO strategies. By continuously optimising and adapting strategies based on data-driven insights, businesses can expect to see ongoing improvements in their local search visibility over time.
Several factors can affect the timeframe for local SEO to work. These factors include:
- Competition: The level of competition in your local area can impact how long it takes for your local SEO efforts to show results. If you are in a highly competitive market, it may take longer to outrank other businesses and see improvements in your local search rankings.
- Website Optimisation: The state of your website’s optimisation plays a crucial role in the effectiveness of local SEO. If your website is not properly optimised for search engines, it may take longer for search engines to understand and rank your site for relevant local searches.
- Content Quality: The quality and relevance of your website’s content can affect how quickly local SEO works. Creating high-quality, informative, and locally focused content can help search engines understand your expertise and improve your local search rankings.
- Business Age: The age of your business can impact how long it takes for local SEO to work. Established businesses with a strong online presence and positive reviews may see quicker results than new businesses starting to build their online presence.
- Online Reviews: The quantity and quality of online reviews for your business can also influence the timeframe for local SEO. Positive Google reviews can help improve your local search rankings, while negative reviews or a lack of reviews may hinder your progress.
- Consistency in NAP: NAP stands for Name, Address, and Phone number. Consistency in providing accurate and up-to-date NAP information across all online directories and platforms is crucial for local SEO success. Inconsistencies or outdated information can confuse search engines and delay the effectiveness of your local SEO efforts.
- Local Citations: Building local citations, which mention your business’s NAP information on other websites, can also impact the timeframe for local SEO. Building a consistent and high-quality network of citations can help improve your local search rankings over time.
It’s important to note that local SEO is an ongoing process, and results may take time. It often takes time and consistent effort to see significant improvements in local search rankings and increased visibility for your business in local search results.