Southern IT provide proactive IT support systems to manage technical issues, connectivity troubles, telephone systems, cyber security and more.
Michael had a previous website that was heavy on copy content whilst lacking colour and imagery. This meant that users would be more likely to lose interest and leave the website as it was not very interactive. Therefore, we used the colours in their logo to create bold and striking pages to engage with the user and create a modern feel for technology.
We created a category filter on the blog / knowledge center posts so that the team could frequently update the content in six FAQ sectors. Updating websites with new posts are important for SEO – and just as important to show your viewers why you are the leader in the market by providing them with relevant and up to date free information.
We also have a monthly design retainer with Southern IT as we provide the designs of their monthly informational ebooks. Michael and his team are now confident at creating new pages from the WordPress templates we have set up; as they create new landing pages with a webform for each ebook we design. The link to these hidden landing pages is sent out in emails whereby the open rate can be tracked via ActiveCampaign.