Awesome Women Entrepreneurs (AWE) are a community of American female business owners encouraging each other with ideas, podcasts, business plans and mastermind groups. The members of AWE are from many states (and growing!) therefore, needed a professional membership website to reflect their brand positioning. Although their previous website was functional, it lacked the automated processes needed to run an online business.
We provided a clean yet striking design to gain the attention of women who mean business. From podcasts to public events – there is something for women entrepreneurs from all backgrounds.
We built the website in WordPress and used ActiveCampaign as well as Active Member 360. The functionality of the website allows us to create new membership groups as automated as possible; saving Karen and Evelyn many hours of development and admin time.
The new prospects and current members have tags auto-added when forms have been submitted; segregating large amounts of members into lists. This data also enables the ladies to market to those who have not renewed their membership payments, who is attending one off events and who has been requesting to join a group.