Tinkable

Multi-Location Lead Generation Website for a Medical Aesthetics and Skin Clinic Group

Skin clinic website design for Tinkable shown on desktop and mobile
Project Summary

Tinkable is a medical aesthetics group with five clinics across the Midlands, and this skin clinic website design project moved them off Wix and onto WordPress. Founded in Enville in 2004, the group now treats patients in Enville, Bridgnorth, Leamington Spa, Coventry and Daventry. Every injection is given by a doctor or nurse prescriber, and Tinkable has held a Save Face excellence award for more than ten years running.

The care was never the problem. The website was. There was no real structure, the content was thin, and the platform gave five separate clinics no way to compete in five separate towns. Someone searching for Profhilo in Bridgnorth or anti-wrinkle treatment in Coventry simply was not finding Tinkable, and the site was producing next to no enquiries. For a regulated medical service with more than twenty years of reputation behind it, that was a lot of good work going unseen.

So we rebuilt all of it, structure, content and design. Every clinic now has its own page with its own named practitioners, treatments are organised by concern as well as by procedure, and the trust signals a nervous patient actually looks for sit in front of them rather than buried three clicks away. You can see the finished site at tinkable.co.uk.

Why Skin Clinic Website Design Has To Earn Trust First

Aesthetics is a sector where people are cautious, and rightly so. Before anyone books an injectable treatment, they want to know who is holding the needle, what they are registered with, and where the product came from. In a regulated market, a lead generation website is not selling a service so much as removing a reason to hesitate. Get that right and the enquiries follow, which is exactly what happened here.

Treatment library organised by concern and by procedure after the move from Wix to WordPress
Location pages for Tinkable's five Midlands clinics, each with its own named practitioners
How we helped

Lead Generation Website Design

  • Full migration from Wix to WordPress, with the site structure rebuilt from the ground up rather than lifted across as it was
  • Five location pages, one each for Enville, Bridgnorth, Leamington Spa, Coventry and Daventry, with named practitioners and genuine local detail on every one
  • A treatment library organised two ways, by concern and by procedure, so patients can find what they need however they happen to think about it
  • Content rewritten throughout for E-E-A-T, covering Save Face registration, named nurse prescribers and the audited UK pharmacies the products come from
  • Conversion journeys built around the complimentary consultation, with an obvious next step for people who are ready, and reassurance for those who are not

Local SEO, Hosting and Ongoing Support

  • Ongoing local SEO across all five towns, so each clinic competes in its own patch instead of the group fighting itself for one set of rankings
  • Google Business Profile optimisation for every location, covering services, product listings, photos and regular Google posts, with performance monitored month by month
  • Managed WordPress hosting, keeping a booking-led site quick and dependable at the moments that matter
  • A website support and care plan covering updates, backups and security across the whole site
  • Continuing content and on-page work after launch, steadily building depth around treatments, concerns and locations
Results

Tinkable went from a website that generated almost nothing to one that brings in new patients every week.

  • An average of 20 enquiries a month, from a site that previously delivered no meaningful lead generation at all
  • Organic traffic doubled over the last six months
  • Five clinics each able to rank in their own town, which the old platform was never going to support
  • Trust signals appropriate to a regulated medical service on every location page, not tucked away on the about page
  • Content depth that serves search visibility and patient reassurance at the same time, which in this sector are much the same job

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