Kitchen showroom website design has to work harder than most. Spires Interiors is a bespoke kitchen, bathroom and joinery specialist based in Colchester, on the Essex and Suffolk border, with more than 30 years of craftsmanship behind them. Their team designs, makes and installs everything from handmade kitchens and fitted wardrobes through to bathrooms, media walls and full home renovations, all managed from one place.
The problem was that the old site did not say any of that. It looked like a kitchen company and nothing more, so bathroom, bedroom and joinery work went unnoticed by people who were already browsing. The team could not make simple changes themselves either, which meant every new project photo or page tweak had to wait for someone else.
We took the site through a full website redesign, rebuilding it around four clear routes, kitchens, bathrooms, bedrooms and joinery, with style pages underneath each one and a project library showing real homes from concept to completion. Everything sits on a clean Elementor foundation the team can update in minutes, and the whole journey is built around two ways to enquire, book a showroom visit or download the free renovation guide. You can see it live at spiresinteriors.co.uk.
A bespoke kitchen is a considered purchase. Nobody buys one on a first visit, and very few people fill in a contact form the moment they land. Good kitchen showroom website design accepts that, and gives people a way in at whatever stage they have reached, whether that is browsing styles, reading through a real project, taking a guide away to think about, or walking into the Stanway showroom ready to talk numbers.
Lead Generation Focused Website Design
Search Foundations, Hosting and Ongoing Support
Six months on, the site is doing exactly what it was built to do.
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
