Shields Buildings

Lead Generation Website for a Bespoke Garden Buildings Manufacturer

Project Summary

Shields Buildings has been handmaking bespoke timber garden buildings in Devon since 1991, crafting garden rooms, workshops, sheds, garages and carports from their base on the edge of Dartmoor. Their garden buildings website design needed to match that level of craft, and it needed to reach buyers spread right across the South West.

The problem was ownership. Their previous web company kept the site locked down, so the changes Shields wanted were slow to happen, or simply did not happen at all. Rankings had drifted, the structure did not reflect the range they actually sell, and there was no sensible route into the SEO work the team knew they needed.

We took the site apart and rebuilt it around the way people really shop for a garden building. The range is now grouped into clear categories, the premium ZERO composite line has room of its own, and there are pages for what a building is for, not just what it is called. Four different ways to start a conversation sit across the site, from booking a visit to the display site to getting a quote from a few photos. You can see it at shieldsbuildings.co.uk.

Why this garden buildings website design mattered

Nobody types “combination building” into Google. They type “garden gym” or “garden office”, because they are thinking about the life they want, not the product name. A website redesign that reorganises the range around buyer intent, then backs it with search work, turns a beautiful catalogue into a business that gets found. That is the difference between a site that shows what you make and a site that brings you the people who want it.

How we helped

Website Redesign

Restructured the full range into four clear categories, covering garden rooms, garden buildings, bespoke buildings and car parking shelters, so buyers land on the right page in a click or two
Gave the ZERO composite range its own premium space, so it sits alongside the handmade timber core rather than undercutting it
Built room use pages around real search intent, including garden gym, garden yoga studio and garden office, so people can search by what they want the building for
Created four routes into a conversation, from a display site visit and a phone call to a video walkaround and a remote quote from photographs
Built the whole thing on WordPress and Elementor, with a case study library, Knowledge Centre and downloadable brochures the team can add to themselves, without asking permission from anyone

SEO, Hosting and Ongoing Support

Ongoing SEO across the core commercial terms, from garden buildings and garden rooms through to sheds, workshops, garages and carports
Local SEO built around the towns and counties Shields actually install in, so the right people find them at the right moment
Google Business Profile optimisation, with regular Google posts, product and service listings, and monthly performance monitoring
Content written and published each month across the Knowledge Centre and the case study library, giving buyers the answers they look for before they enquire
Managed WordPress hosting, plus ongoing website support, so the site stays fast, secure and easy to change

Results

Once the structure and the search work started pulling in the same direction, the numbers followed.

Brochure downloads went from around 50 a month to an average of 180, more than trebling the number of buyers entering the pipeline
Top three rankings locally across every core term, including garden buildings, garden rooms, sheds and carports
Buyers can now search by what they want the building for, which is how people genuinely look, so more of the traffic arrives ready to talk
Four ways to open a conversation, suited to a customer base spread across several counties, means fewer people give up before enquiring
Shields own their website again, and can publish new case studies and products whenever they want

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Since 2015, we’ve helped over 200 businesses launch and grow online, building websites, sales funnels and marketing automations that actually work. Our clients range from established brands to ambitious startups, across every kind of industry you can think of.