Pure Office Solutions

Lead Generation Website for an Office Fit Out and Refurbishment Contractor

pure-office-solutions-project-library-web-design
Project Summary

Pure Office Solutions came to us needing office fit out website design that could carry the weight of a business working right across the Midlands. Based in Warwick, they have been transforming commercial environments since 2010, delivering the whole project under one roof, from the first design conversation through to the final installation, for clients including Bombardier, Biffa and WCS Care.

The site they had was not helping them. It kept breaking, it had grown to a size nobody could manage, and organic visibility had dropped by 88%. Page after page was chasing the same search terms, so nothing ranked properly, and enquiries had thinned out to around one a month. There was no shortage of content, there was just no focus.

So we stripped it back. A full website redesign, a much tighter structure, and a clear route from a specific search to a page that actually answers it. You can see the finished site at pureofficesolutions.co.uk.

Why office fit out website design starts with structure

When a site has hundreds of pages all saying much the same thing, Google has to pick a winner, and it usually picks the wrong one. Cutting pages is rarely anyone’s first instinct, but for a contractor with a long service list and a wide service area, a clear structure will beat sheer volume every time.

Named project case studies giving credibility on the Pure Office Solutions website
Office fit out website design for Pure Office Solutions shown on desktop and mobile
How we helped

Website Redesign and Rebuild

  • A full redesign with a cleaner, more confident look that finally matches the quality of the work
  • The structure rebuilt around three clear layers, covering fit out, refurbishment sub-trades and furniture supply
  • Fourteen refurbishment services given pages of their own, so searches for mezzanine floors, acoustic solutions or dry lining land somewhere relevant
  • Sector pages for commercial offices, healthcare and care homes, education, and industrial work
  • A project library built around named clients, plus a finance and leasing page that answers the budget question before it turns into an objection

SEO and Ongoing Support

  • Competing and redundant pages removed, so every page that survived has one clear job to do
  • Location pages across Leamington Spa, Coventry, Birmingham, Worcester, Nottingham and Northampton, backed by an ongoing local SEO service
  • Google Business Profile optimisation, including regular Google posts, service listings, and ongoing performance monitoring
  • Metadata, headings and internal linking rewritten across the site, so each page targets one term rather than fighting its neighbours for it
  • Managed WordPress hosting and ongoing website support, so the site stops breaking and stays quick
Results

A site that was quietly losing ground now brings in work.

  • Enquiries up from around one a month to four a month
  • Organic traffic up from around 100 visits a month to 300, and on commercial terms rather than incidental ones
  • Recovery underway from an 88% fall in organic visibility
  • Fourteen refurbishment services now visible for their own searches, instead of cannibalising each other
  • Six location pages giving a Midlands wide contractor several ways to be found, rather than one homepage doing all the work

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