Good electrician website design has one job, which is to turn a local search into a phone call. Powerwise Limited is a NAPIT registered electrical contractor covering Falkirk, Stirlingshire and a thirty mile radius across the Central Belt, handling everything from a single socket to full rewires, EICR testing and EV charger installation.
When Powerwise came to us, they had recently paid for a brand new website and were not happy with it. It looked smart enough, but it had been built with no thought for search. Organic traffic sat at zero, the service content was thin, and there was nothing in place to help the business get found in the towns it actually worked in. For a trade that lives on local enquiries, that is an expensive place to be.
Rather than start again, we fixed what was already there with a focused website tune up. We rebuilt the structure around the jobs people search for, added a location cluster covering nineteen towns, tightened the technical foundations, and made it far easier to get in touch from a phone. You can see the finished site at powerwiseltd.co.uk.
An electrician is not competing nationally. They are competing town by town, against other good tradespeople who are also asking Google for work. So the site has to answer two questions at once, what job can you do, and do you cover my area. Get that structure right, and a lead generation website starts showing up for dozens of searches the business was invisible for before.
SEO, Hosting and Ongoing Support
The site went from invisible to competing for the most valuable search term in the area.
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
