Newlands of Stow is a luxury retirement village in the heart of the Cotswolds, offering independent living, assisted living, and CQC Outstanding-rated nursing care on one beautiful estate. Choosing a later-life home is a considered and emotional decision for families, so Newlands needed a lead generation website that reflected the quality of the place and gently guided enquirers towards a visit.
The previous site did not do the village justice. It looked dated next to the standard of the homes and grounds, and the routes to enquire were unclear. Brochure requests, tour bookings, and property enquiries were hard to find, and the leads that did come through were not flowing cleanly into the systems the team relied on every day.
We delivered a full redesign built around clear, low-pressure conversion paths. The new site keeps the brochure download, tour booking, and available properties within easy reach on every page, with a calm, confident design that matches the premium feel of the village. Behind the scenes, every enquiry now flows straight into the team’s CRM and marketing tools, so nothing slips through the cracks. You can see the live site at newlandsofstow.co.uk.
For a family choosing a retirement community, trust is everything, and the website is often the first impression, long before a phone call or a visit. Getting the design, the clarity, and the follow-up right is what turns quiet interest into a booked tour.
Lead Generation Website Design
CRM Integration, Marketing Automation and Technical SEO
Since the redesign, Newlands of Stow has seen stronger engagement and a clear lift in quality enquiries.
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
