My Modern Office

Ecommerce Website for a UK Office Furniture Supplier

Ecommerce website design for My Modern Office shown on desktop and mobile
Project Summary

My Modern Office supplies and installs modern office furniture for businesses right across the UK, from a single ergonomic chair to a full office refit. They work with leading British makers, so most of what they sell is built here to a high standard. Their range includes desks and seating, acoustic meeting pods, and a fast-track stocked line for next-day delivery. They needed ecommerce website design that could carry a large, varied range and still feel easy to shop.

The trouble was the website they had. Another agency had built it, and it was holding the business back. It was poorly set up, hard to manage behind the scenes, and riddled with technical faults. The structure worked against shoppers and search engines alike, so a brand with a genuinely strong range was not being found by the people looking for it.

Rather than patching over the cracks, we rebuilt their online store properly in Elementor. We reworked the whole catalogue, optimised the main category pages, and added new service and landing pages. We also implemented product search, filtering, and a quote list so business buyers can shop the way they want to. You can see the finished build at mymodernoffice.co.uk.

WHY THIS PROJECT MATTERED

A new website is not always a good one. An ecommerce build can be brand new and still be slow to manage, hard to grow, and almost invisible to buyers. The fix is rarely to start again for its own sake. It is to build on solid ground, with a structure that works for shoppers and the search engines they rely on. That is what good ecommerce website design set out to deliver in this rebuild.

Rebuilt office furniture category page in Elementor with product search and filtering
Office desks and ergonomic seating displayed in the new online store
How we helped
  • Ecommerce Website Design
  • Rebuilt the entire site in Elementor, replacing a poorly configured build with a clean, stable foundation that is easy to manage
  • Restructured the full product catalogue across desks, seating, meeting, reception, storage, and breakout ranges
  • Built product search and filtering, so visitors can narrow a large range down to the right item in seconds
  • Added quote list functionality, letting business buyers gather items and request a tailored quote in one step
  • Created new landing and sales pages to showcase the key ranges and the office design service
Results
  • SEO, Support and Ongoing Growth
  • Carried out technical SEO to fix the structural and indexation issues left by the previous build
  • Optimised the main category pages for ecommerce search, targeting the terms buyers actually use
  • Set up Google Merchant Centre, so products can appear in Google Shopping and reach buyers earlier in their search
  • Handled Google Business Profile optimisation, with accurate details, the right categories, regular Google posts, and ongoing performance monitoring
  • Provided ongoing support and fresh blog content to keep the site healthy and growing month after month

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