Manuka Kitchen

Lead Generation Website for a Fulham Restaurant

Brunch in Fulham landing page from the Manuka Kitchen restaurant website design project
Project Summary

Manuka Kitchen is a much-loved European bistro on Fulham Road, serving brunch, lunch and dinner to SW6 since 2012. With just 24 seats and an open kitchen, it has built a loyal local following on the strength of the food alone. What it needed from us was a restaurant website design that could turn that reputation into reservations.

The old site looked the part, but it was not built around how people actually search. Diners hunting for brunch in Fulham, a set lunch, or a proper bistro nearby were landing on a homepage that asked them to do the digging. Key pages were buried, the structure worked against Google, and a steady stream of local searches was going to competitors instead.

We kept what was working and rebuilt the rest around real search demand. Dedicated pages for brunch, lunch, dinner and the bistro itself now answer the exact searches Fulham diners are making, the design guides every visitor towards booking a table, and a focused blogging plan keeps the site fresh and relevant. You can see the finished site at manukakitchen.co.uk.

Why This Project Mattered

A restaurant lives or dies by its tables, and for an independent in a competitive postcode, being found first matters almost as much as the food. This project shows how a sharper site structure and the right content can turn a casual local search into a fully booked Saturday night.

Restaurant website design homepage for Manuka Kitchen, a Fulham bistro
Mobile booking page from the restaurant website design rebuild for a Fulham bistro
How we helped
  • Lead Generation Focused Restaurant Website Design
  • Restructured the whole site around how people search, with dedicated pages for brunch, lunch and dinner in Fulham
  • Built a standalone bistro page to capture “bistro in Fulham” searches that were slipping away
  • Streamlined the navigation and design so booking a table is always one clear tap away
  • Rebuilt in Elementor for a faster, cleaner site that performs on mobile, where most restaurant searches start
  • Placed clear booking calls to action throughout, so interest turns into reservations

SEO and Content

  • Keyword and intent research to target the searches that bring diners through the door
  • On-page SEO across the new brunch, lunch, dinner and bistro pages
  • Technical and speed improvements to support both rankings and a smooth visit
  • A focused blogging plan built around local interest and seasonal demand
  • Google Business Profile Optimisation
  • Ongoing support and content handled by us, so the team can stay focused on the kitchen
Results

The new site turned local search into a fuller restaurant.

  • Organic traffic up 350% since the rebuild
  • 40% more bookings, the number that matters most to a 24-seat restaurant
  • 12 priority keywords now ranking number one on Google
  • 26 keywords sitting in the top three of search results
  • Average time on site doubled, with more visitors reaching the menus and booking

Want results like these?

Tell us about your site and we'll give you an honest view of what we'd do to make it work harder.

Other Website Transformations

Our happy clients
What our clients say when we're not in the room
Since 2015, we’ve helped over 200 businesses launch and grow online, building websites, sales funnels and marketing automations that actually work. Our clients range from established brands to ambitious startups, across every kind of industry you can think of.
Your website should be winning you work
Get your free web audit Worth £295

If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.