Magic Makeovers

Kitchen company website design has one job for a business like Magic Makeovers, and that is to prove the maths before anyone picks up the phone. Magic Makeovers is a family run kitchen makeover business, established in 2017, working out of offices in Taunton, Exeter and Newport. Rather than ripping out a whole kitchen, they replace the doors, the worktops and all the finishing details, so customers get a kitchen they love for around half the cost of a new one, fitted in just two to three days.

The problem was the website. It ran to three pages, it could not be edited without a developer, and it gave Google almost nothing to work with. A business covering Somerset, Devon and South Wales was competing on a site that barely mentioned any of them, and enquiries were sitting at an average of two a month.

We redesigned and rebuilt the site in Elementor, giving the team a platform they can update themselves, and giving Google a proper structure to crawl. Four door collections became browsable range pages, three regional hubs picked up sub location pages for the surrounding towns, and a before and after gallery put real proof next to every claim. You can see the finished site at magicmakeovers.co.uk.

Why Kitchen Company Website Design Has to Prove the Value

Most people staring at a tired kitchen assume the only option is a full replacement, and the price puts them off before they ever enquire. The whole commercial argument for Magic Makeovers, around half the cost of a new kitchen and fitted in two to three days, only works if a visitor meets it early and meets it often. So we carried it through every page rather than tucking it away on an about page, and we built two separate ways in for two very different buyers, a brochure download for people still browsing, and a home consultation for people ready to go ahead.