HTFT Partnership

HTFT Partnership is a fully online accountancy training provider, delivering AAT, ACCA, CIMA and ICAEW qualifications alongside apprenticeships from Level 2 through to Level 7. Founded in 2013 on the belief that accountancy education should work around the learner, they teach through a flipped classroom model, with pre-recorded content before class and live, tutor-led masterclasses in it. Their accountancy training website design had to carry all of that, and serve students, employers and apprentices at the same time.

The site they had could not. It was built on Concrete5, it had aged badly, and even small changes to course dates or prices meant waiting on someone else. Worse, it ranked for almost nothing commercially useful, so the courses were only ever found by people who already knew the name. HTFT also had bigger plans that the old platform simply could not support, selling courses online, delivering the learning through the site itself, and giving students somewhere to talk to their tutors and to each other.

We rebuilt the whole thing in WordPress and Elementor, with a course architecture that gives every qualification, level and paper a page of its own. An online shop turned browsing into buying, LearnDash brought the learning on site, and a community forum gave students a place to ask the awkward question at nine at night. Dates and prices, mocks, insights and testimonials now sit exactly where someone decides whether to enrol. View HTFT Partnership

Why This Accountancy Training Website Design Mattered

A flipped classroom asks more of a website than a brochure site ever has to give. Students need to buy, learn, practise and ask for help in the same place, and employers need to see something entirely different on the way to the same decision. Most training providers hand their courses to a third party platform and lose the relationship, and the margin, in the process. HTFT wanted to own theirs, so nothing about the rebuild was cosmetic, and every decision came back to whether it helped someone enrol, or helped the team run the business without waiting on an agency.