GoLandscape

GoLandscape needed careers website design that could do a job no single business ever has to do, sell an entire industry. Run by the British Association of Landscape Industries, GoLandscape is the sector’s education, skills and careers initiative, built to bring new people into landscaping and horticulture and to close a skills shortage the industry has felt for years.

The site they came to us with was dated and awkward to edit. Every small content change meant going back to their previous web company, who charged heavily for minor work, so the team had almost no control over their own website. Search visibility had been sliding since 2022, and the structure made it hard for anyone, whether a school leaver, a parent, or a careers adviser, to find what they actually needed.

We redesigned and restructured the whole site around the people it exists to reach. Job roles now have their own section, so someone who knows the job title but not the industry lands straight on the right page. The career finder quiz gives people with no idea where to start a proper route in. Training, apprenticeships, success stories and resources all sit in clear paths, and a full website redesign means the team can publish content themselves. You can see it live at golandscape.co.uk.

Why careers website design works differently

Most websites are measured in sales. This one is measured in people. GoLandscape has no product to push, it has an industry to fill, and that changes what the site has to do. Every page has to answer a question someone is quietly asking, whether that is what the job really involves, whether qualifications are needed, or whether it is too late to change direction. Get those answers in front of the right person quickly, and the industry gains a recruit. Bury them, and that person goes and looks at something else.