Foundry Artists

Ecommerce and Workshop Booking Website for a Worcestershire Art Studio

Booking page where visitors choose a single art workshop or a full term course
Project Summary

Foundry Artists is a creative community built around Hilary Baker’s studio at Bewdley Museum in Worcestershire. Ten years on from the first small group that gathered there, the studio runs weekly workshops in painting, drawing, printmaking, ceramics and sculpture, and welcomes complete beginners just as warmly as it welcomes experienced artists. This art studio website design project gave that community a proper home online.

Until we stepped in, there was no website at all. Places on workshops were sold through PayPal, so every booking arrived as a message, followed by a payment request, followed by a note somewhere of who was coming and what they had paid. For a studio run by one artist who would far rather be teaching, that admin quietly ate the week. Anyone searching for art classes near Bewdley had very little to find.

We designed and built a new WordPress site with WooCommerce behind it, so workshop places and original artwork can both be bought online without Hilary lifting a finger. People can book a single session or a full term, choose daytime or evening, join in the studio or on Zoom, and pay for the lot in one basket. You can see the finished site at foundryartists.co.uk.

Why this art studio website design mattered

Small creative businesses are often told that ecommerce website design is for shops with warehouses and stock rooms. It is not. A workshop place is a product, a term of workshops is a bundle, and a painting on the studio wall is stock. Once you treat them that way, a one person studio can sell as smoothly as any retailer, and spend the hours it saves on teaching instead of chasing payments.

Art studio website design for Foundry Artists shown on desktop and mobile
Online gallery shop selling original artwork made at the Bewdley studio
How we helped

WooCommerce Web Development

  • New WordPress site designed and built from scratch, shaped around the way a studio actually sells
  • WooCommerce set up to handle single workshop places and full term courses side by side
  • Multi date selection in one basket, with course discounting applied automatically
  • Daytime, evening and online Zoom workshops as separate categories, plus a gallery shop for original artwork
  • Pages structured and written around what local people search for, art classes and art lessons in and around Bewdley

Ongoing Support and Hosting

  • Managed WordPress hosting, so the site stays fast and online without Hilary going anywhere near a server
  • A website support and care plan covering core, theme and plugin updates, backups and security
  • WooCommerce and the payment gateway kept current, so checkout keeps working through every update
  • New term programmes and product pages added as the studio calendar changes
  • Someone to ask when something needs changing, which for a one person business matters more than it sounds
Results

A manual, message by message process became something that runs quietly on its own.

  • Around £500 a month in online sales, from a studio that previously took nothing through a website
  • Ranked number one on Google for art classes and art lessons across a fifteen mile radius of Bewdley
  • Booking and payment handled entirely online, lifting the admin off a one person business
  • Single session or full term booking, which matches how people really commit to a creative course
  • Two delivery formats, in the studio and on Zoom, sold through one system with no extra work

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