Escapology BJJ is a Brazilian jiu jitsu academy in Cambridge, run by Tom and Chelsea, with a reputation for teaching in a structured, logical way. Escapology Online is their martial arts membership website, and it takes that same coaching to students and instructors anywhere in the world. Members get an ever growing library of over 350 instructionals, classes and seminars, plus training plans, match breakdowns, and feedback on their own footage.
The platform already existed, but it was quietly working against them. The content library was hard to search, so members struggled to find the very thing they had paid for, and the selling tools were limited to the point where launching anything new became a job in itself. A library that big is only an asset if people can get to the right part of it.
So we rebuilt Escapology Online as a proper membership and course platform. LearnDash groups the instructionals into structured learning plans that can be sold as products in their own right, multi level search and filtering gets members to the right technique in seconds, and a sales funnel system means the team can launch something new and connect it to the training library without waiting on a developer. You can see it at online.escapologybjj.com.
Most membership sites are judged on how much content they hold. Members judge them on how quickly they find the one thing they need tonight. Escapology already had the library, so the win was never going to come from adding more to it. It came from structure, search, and a clear path through the material, which is what good membership website design is really for.
Membership and Course Website Design and Build
Ecommerce, Integrations and Ongoing Support
The rebuild turned a library nobody could navigate into a platform that sells, with sales up 80%.
If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.
