Business Ready

Business Ready is one of Warwickshire’s leading business support programmes, delivered by the University of Warwick Science Park on behalf of Warwickshire County Council as part of the Warwickshire Business Growth Service. It helps ambitious tech and innovation-led SMEs across the county access finance, markets, skills and incubation space, with a team of growth advisers and specialist mentors guiding each business towards its next stage. A programme like this lives or dies on enquiries, so it needs a lead generation website that turns interest from busy founders into booked conversations.

The existing site had grown hard to manage. Years of content had built up across news, case studies and resources, but it was awkward to update and difficult for visitors to navigate. Just as importantly, the brand had moved on, and Business Ready needed to sit clearly alongside the University of Warwick and University of Warwick Science Park. The team wanted something cleaner to run day to day, sharper on enquiries, and visually aligned with the parent brand.

We approached it as a focused redesign rather than a full rebuild, which kept the work tight and the budget sensible. We rebuilt the content areas as filterable hubs the team can update themselves, refreshed the service and landing pages around each strand of support, and added a simple two-step enquiry form that routes every lead to the right specialist. The result is a confident, on-brand site the Business Ready team market from with ease. You can see it live at business-ready.co.uk.

Why This Project Mattered

Most established organisations do not need to start again. They need the site they already have to work harder and feel easier to run. Business Ready is a clear example of improve before rebuild in action, a focused redesign that lifted the brand, tidied years of content, and freed the team to spend their time on businesses rather than wrestling with their website.