Aura-Soma Academy

Membership and Course Website for a Global Colour Therapy Training Organisation

Colour therapy membership website for Aura-Soma Academy shown on desktop and mobile
Project Summary

Aura-Soma Academy is the teaching home of the Aura-Soma colour system, founded by Vicky Wall in 1983 and carried forward by Mike Booth since 1991. Across more than 90 countries, hundreds of thousands of people have been drawn to the colours, and the Academy trains the teachers and practitioners who guide them. They came to us for a colour therapy membership website that could hold the whole community in one place, from a first curious visit through to full practitioner certification.

The teaching was already there, but the platform was not. Courses were being run by teachers in Japan, South Korea, Germany, Taiwan and the UK, with no single place for students to find them or book a place. Practitioners were hard to track down, so consultation enquiries quietly went nowhere, and every profile change had to be made by the Academy team. Almost everything the Academy sold was a one-off purchase, so income arrived in lumps rather than building steadily month after month.

We built a membership website design and course platform on WordPress and WooCommerce that brings all of it together. Members choose the tier that suits them, students book in-person or on-demand courses in their own currency, and practitioners keep their own profiles up to date so people can find them. Behind the scenes, the Academy team can add courses, teachers and dates themselves, without coming back to us each time. You can see it at aura-soma-academy.com.

Why this colour therapy membership website mattered

Plenty of long-established organisations sit with the same quiet problem. Decades of teaching, a loyal worldwide following, and no straightforward way for any of it to be found, booked or paid for online. The work is not to invent something new, it is to give what already exists a proper home, then let it earn.

Membership tiers and course booking pages built for Aura-Soma Academy
Practitioner directory letting visitors search for an Aura-Soma practitioner by name, country and region
How we helped

Membership and Course Website Design and Build

  • Three membership tiers built in WooCommerce, a free Standard level, Premium at £45 a year, and a separate Practitioner tier carrying certification benefits and discounts
  • Course booking for both in-person and on-demand courses, with the teacher, country and dates shown up front, and a course search so students can filter by what suits them
  • Multi-currency checkout in pounds, euros and yen, so international members pay in the currency they think in
  • A practitioner directory with profiles practitioners edit themselves, searchable by name, country and region, all the way down to UK, Japanese, Italian and German regions
  • A member area holding resources, the community forum, live global meditations with Mike Booth, the full session archive, and a refer a friend scheme

Integrations and Ongoing Support

  • WooCommerce development tying membership, course sales and practitioner discounts to one member account, so a single login carries everything a member has paid for
  • An Elementor build the Academy team can run themselves, adding courses, teachers and dates as the calendar fills up
  • Self-service practitioner profiles, which takes a steady stream of small admin jobs off the Academy team for good
  • Subscription billing handled automatically on annual and monthly plans, so renewals are not chased by hand
  • Ongoing website support and improvements since launch, with a team that already knows how the platform is put together
Results

Since launch, three separate revenue streams run on one platform, recurring membership, course sales and practitioner certification.

  • Recurring subscription income now sits on top of what was previously a course and product business, so the Academy earns between course dates as well as during them
  • Teachers anywhere in the world have one shop window for their courses, rather than a scattered set of arrangements students had to hunt for
  • Members join and pay in GBP, EUR or JPY, which removes a real barrier to signing up from outside the UK
  • Practitioners are found and approached directly through the directory, so certification keeps paying back long after the training ends
  • The Academy team spends less time on profile updates and course admin, and more on teaching

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