3XM Marketing

Lead Generation Website for a Marketing Consultancy

XM Marketing lead generation website homepage with multiple enquiry routes
Project Summary

3XM Marketing came to us for a lead generation website that could do for them what they do every day for their own clients, turn attention into enquiries. They are a strategic marketing agency in the Midlands that helps ambitious businesses find their market, sharpen their message and choose the right media to win more customers. They are strategists and implementors, building the plan and then doing the work to make it happen, and that approach has earned real recognition, including Best Small Business Strategic Marketing Firm at the 2025 Midlands Enterprise Awards.

An agency that generates leads for everyone else has to set the standard with its own site. 3XM needed enquiries to come through several routes, not a single lonely contact form. They also produce a huge amount of free content, from long articles to videos to short clips, and that library needed a proper home the team could update themselves and use to market the business. On top of that, every enquiry and content sign-up had to land in their CRM so follow-up happened automatically, not by hand.

We designed and built a conversion-focused website in WordPress and Elementor that does all of it. Multiple lead capture routes run across the site, a structured content hub organises the videos and articles, and everything connects to FluentCRM so the team can nurture leads and send emails with clear calls to action through proper marketing automation. You can see it live at 3xmmarketing.co.uk.

Why This Project Mattered

When your business is marketing, your own website is the proof. 3XM needed a site that practised what they preach, generating leads, showing off their content and giving the team a tool they could run day to day without waiting on a developer. That is exactly the kind of project we love to get our teeth into.

Lead generation website built by Melt Design connected to FluentCRM for automated follow up
Content hub on the XM Marketing lead generation website organising videos and articles
How we helped

Lead Generation Website Design

  • Conversion-focused design in WordPress and Elementor, built around a clear call to action on every page
  • Multiple lead capture routes, including enquiry forms, content sign-ups, a Business Growth Call booking and instant WhatsApp contact
  • Dedicated landing and sales pages to support campaigns and specific audiences, such as children’s nurseries and farm parks
  • A structured content hub that sorts articles, videos and shorts so visitors can find and watch them with ease
  • A clean, mobile-friendly build the team can update themselves, adding new videos and articles without technical help

Integrations and Ongoing Support

  • FluentCRM integration, so every form fill and content sign-up flows straight into the CRM ready for follow-up
  • Email automation set up so the team can nurture leads and send campaigns with clear calls to action
  • Technical SEO to give the site a healthy foundation and help the right people find it
  • Ongoing website support and maintenance, keeping the site secure, updated and running smoothly
  • A content hub the team genuinely use, so publishing and promoting new content stays quick and simple
Results

Since launching, 3XM have a lead generation engine they control and a content hub the whole team puts to work.

  • More enquiries coming through multiple routes, from form fills to Business Growth Call bookings and WhatsApp
  • A content hub the team use week in, week out, publishing new videos and articles without needing a developer
  • Every enquiry and sign-up captured in FluentCRM, ready for automated follow-up
  • Email campaigns with clear calls to action that turn content readers into enquiries
  • A faster, technically sound site that gives their SEO and ongoing marketing a solid base

Want results like these?

Tell us about your site and we'll give you an honest view of what we'd do to make it work harder.

Other Website Transformations

Our happy clients
What our clients say when we're not in the room
Since 2015, we’ve helped over 200 businesses launch and grow online, building websites, sales funnels and marketing automations that actually work. Our clients range from established brands to ambitious startups, across every kind of industry you can think of.
Your website should be winning you work
Get your free web audit Worth £295

If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.