It’s that commercial grasp and understanding that makes him so good at what he does.
Matt spearheaded all the EC’s design work for almost 3 years and was an integral part of the EC’s leadership team. He has real flair and creativity but, unusually for a designer, he instinctively recognises and understands that the business message is what comes first. It’s that commercial grasp and understanding that makes him so good at what he does.