Practical training, guides, useful tools, no nonsense.

A collection of guides, recommended tools and free resources to help you get more from your website, your SEO and your marketing automation. Pick what’s useful and put it to work.

Get a website audit
START HERE

Want some honest feedback on your site?

Get a free website audit worth £295. We'll review your design, navigation and the places visitors are most likely to drop off, then show you exactly what to improve and what to leave alone.

You'll come away knowing what's holding your site back, with a clear plan for fixing it.

What we'll look at

Free Guides and Training

Short, practical guides and training videos you can work through in under thirty minutes and act on the same day. No fluff, no filler, just the things we’d actually do if it was our website.

Google Business Checklist
Video Training

For anyone confused by SEO

Want to actually understand how SEO works in 2026?

A straight-talking training video that walks you through how SEO works today and the practical steps to rank better for local commercial searches. No jargon, just the stuff that actually moves the needle.

Google Business Checklist
FREE EBOOK

For local businesses

Want more local customers finding you on Google Maps?

A simple, step by step checklist to help you set up and optimise your Google Business profile so you show up when people nearby are ready to buy.

PDF - 10 PAGES

A book titled "7 things to change on your website to get more leads in just 7 days" with a subtitle underneath. The cover features a blurred background image of a person typing on a laptop with various documents around. The bottom left corner has the logo "melt.
FREE EBOOK

For lead generation

Want more leads by the end of the week?

Seven quick wins you can make this week to turn more of your existing visitors into enquiries. No redesign needed, just smart changes that make your site work harder.

PDF - 12 PAGES

Our Favourite Tools

These are the tools we use ourselves and recommend to clients. Each one earns its place by saving you time, helping you generate more leads or making your website work harder.

Some of the links are affiliate links, which means we may earn a small commission if you sign up. It costs you nothing extra, and we only recommend tools we genuinely use and trust.

Free Google Tools

Start here · 3 tools · all free

Google Business icon

Local SEO

Google Business

Get found by local customers ready to buy

If you serve customers in a specific area, your Google Business Profile is one of the most valuable free tools you have. It puts you on Google Maps, shows you in local search results and lets people find your phone number, opening hours and reviews in seconds.

Google Search Console icon

SEO

Google Search Console

See how Google sees your website

Search Console shows you which keywords are bringing visitors to your site, which pages are ranking and any technical problems Google is finding. The single most useful free SEO tool there is, and most small businesses aren't using it.

Google Analytics icon

Reporting

Google Analytics

See what's happening on your website

Google Analytics tells you how many people visit your site, where they come from, what they do once they're there and where they drop off. Without it, you're guessing. With it, you can see exactly which pages are working.

WordPress Tools We Build With

Our day to day tech stack

Elementor Pro icon

Website builder

Elementor Pro

Build and edit your site without writing code

The page builder we use for nearly every site we build. We've worked on over 150 sites with it, and it's still our first choice in 2026. Drag and drop editing, full responsive control, and the confidence to update your own site without breaking it.

From £49 /PM(free version available)
Learn More
Cloudways icon

Website Hosting

Cloudways

Fast, reliable hosting without the headaches

The hosting platform we use for nearly every WordPress site we build. Properly fast, easy to manage and gives you real server resources rather than the cramped shared hosting most cheap plans offer. Your site loads quickly and stays online.

From £15 /PM(various plans available)
Learn More
WP Rocket icon

Website Speed

WP Rocket

Make your website faster in minutes

The caching plugin we use on every WordPress site we look after. Handles caching, minification and lazy loading in the background, without you needing to understand any of it. One of the few plugins where the difference is night and day.

From £49 /PM
Learn More
Image Attributes Pro icon

Image SEO

Image Attributes Pro

Automatic image alt tags

Stop manually editing alt tags one image at a time. This handy plugin generates alt tags for you and gives you a bulk editor so you can update hundreds of images in minutes. Better accessibility, better SEO, far less work.

From £79 /YEAR(free version available)
Learn More
Imagify icon

Image Compression

Imagify

Shrink your images without sacrificing quality

Big, unoptimised images are one of the biggest reasons WordPress sites run slowly. Imagify automatically compresses every image you upload, converts them to modern formats like WebP, and gives you a faster website without you having to think about it.

From £4 /PM(free version available)
Learn More
Rank Math icon

SEO Optimisation

Rank Math

WordPress SEO made easy

A powerful WordPress SEO plugin that gives you built in suggestions based on best practice, so you optimise your content as you write. Ideal if you want better rankings without learning a whole new skill.

From £6 /PM(free version available)
Learn More
Claude AI icon

Content

Claude AI

Your AI thinking partner for content and ideas

The AI tool we use day to day for writing, brainstorming and working through tricky problems. Whether you need help drafting blog posts, writing website copy or planning a marketing campaign, Claude gives you a smart, well-spoken assistant on tap.

From £15 /PM(free version available)
Learn More
Trust Index icon

Google Reviews

Trust Index

Turn your Google reviews into more sales

Your Google reviews are one of the most powerful sales tools you have, but most websites don't make the most of them. Trustindex helps you collect and embed reviews on your website with mobile-responsive widgets, choosing from a range of layouts and pre-designed styles.

From £50 /YEAR
Learn More
SE Ranking icon

SEO Reporting

SE Ranking

SEO reporting made simple

Stop guessing whether your SEO is working. SE Ranking tracks your rankings, spots opportunities and gives you the data you need to make smart decisions. Easy to use, even if you've never run an SEO campaign before.

From £75 /PM(free trial available)
Learn More

Lead Capture and CRM

Turn visitors into customers

Gravity Forms icon

Forms

Gravity Forms

Build forms that turn visitors into enquiries

Our go to form builder for WordPress. Whether you need a simple contact form, a multi step quote request or a complex booking system, Gravity Forms handles it without breaking your website or slowing it down.

From £45 /YEAR
Find Out More
ActiveCampaign icon

Automation

ActiveCampaign

Email marketing and automation

ActiveCampaign nurtures your leads automatically, sends the right message at the right time and keeps your sales pipeline moving while you focus on running the business. You convert more enquiries with far less manual work.

From £29 /PM(various plans available)
Find Out More
WP Fusion icon

CRM Integration

WP Fusion

Connect your website to your CRM

Plugs your WordPress website into your CRM or email marketing tool, so what happens on your site automatically updates your customer data. Less manual admin, smarter follow up, and better targeted marketing.

From £235 /YEAR(free version available)
Find Out More
Still confused by SEO?
Get a straight-talking training video that walks you through how SEO actually works in 2026, plus the practical steps to rank higher for local commercial searches. No jargon, just the stuff that moves the needle.

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We'll email it straight over. No spam, and you can unsubscribe any time.
Want more local customers from Google?
Get a simple, step-by-step checklist to set up and optimise your Google Business Profile, so you show up when people nearby are ready to buy. Easy to follow, no technical know-how needed.

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We'll email it straight over. No spam, and you can unsubscribe any time.
Want more leads by the end of the week?
Get seven quick wins you can make this week to turn more of your existing visitors into enquiries. No redesign needed, just smart changes that make your site work harder.

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We'll email it straight over. No spam, and you can unsubscribe any time.
Your website should be winning you work
Get your free web audit Worth £295

If it isn’t pulling its weight, we’ll show you why. One of our experts will review your site for free and send you a plain report, with the changes that matter most listed in order, so you know where to start.