Everyone wants to make more money from their website. But if you’re not an online retailer or your business is service based, it’s easy to think it’s not possible for you.
But that’s not the case.
In this blog post I’m going to share with you 5 ways that you can make money through your website, no matter what industry you are in. You could be an accountancy firm, a hairdresser or even a wedding entertainer, at least one of these options will work for you, allowing you to increase your bottom line and add another income stream to your business.
Add a Consultation Page
People want to know how to do what you do. Create a consultation page on your website offering to run workshops or one to one consulting and you’ll be adding another string to your bow. Including a higher ticket service in your business can not only give you a nice boost in earnings, but it can help to establish you as an authority, which in turn increases your usual product sales too.
This kind of service won’t be for everyone, so don’t expect the floodgates to open if you don’t have a marketing list of engaged users. But some of your clients or target audience will want the best of the best. They’ll want the highest level of service and lots of hand holding, and they’ll be willing to pay for it.
Start Selling Products
It doesn’t matter what business you are in, there are always products that your customers would buy from you. Service based industries are no different. If you’re a carpet cleaner, add some products that will help keep their carpets smelling good. If you’re a nursery, you could create some downloadable workbooks for people to do with their kids. There’s tons of ideas around. You don’t even have to create the products yourself. You could become a reseller for already popular products in your industry or an affiliate.
I’m not saying you need to start a full on e-commerce website here, but just adding a couple of products to your site can feed your lead machine with ready to buy clients that are showing they are willing to spend money on your service or expertise.
Sell Online Training
You already have the knowledge and expertise – so why don’t you capitalise on this expertise and sell courses through your website?
Over the years online training has grown massively and it offers a huge potential for sales through your site. Having an online course that’s helpful and practical could really serve your audience. Pretty much anyone can create an online course and once you’ve set it up, it’s a nice supply of residual income each month.
Create a Membership Website
Recurring income is the holy grail in business. It helps you to have security in your business and to build a predictable scalable model for your growth. A membership site could be a great way for you to combine your expertise and build a community around you. This will then help you to feed your other products and services.
Don’t be fooled by the lure of easy money though. Membership websites are a lot of hard work to maintain and promote, but if you do a great job you could soon be making a tidy little income from your monthly members, whilst building a loyal audience that are a lot more likely to buy your higher ticket services or products.
If you’re thinking about setting up a membership site then check out my blog post “Is a Membership Website Right For Your Business?” first.
If you’d like to know the costs of getting a membership website set up – check out our comprehensive guide here.
Add In Affiliate Links
I mentioned affiliates a little bit earlier when we were talking about products, but the are such a powerful tool that I want to go a little more in depth. Promoting and shouting about great tools, books or products you love should be part of serving your wider community, so it would be wise to get paid for sharing. The concept is simple. You promote other people’s products and they pay you to do it. When someone buys from your link, you earn a one off or recurring payment from the sale. The amount can range from $5-$500 depending on the product or service you are sharing.
Just be sure to only share products or services that are relevant and interesting to your customers and readers, as unrelated links this could water down your quality content and kill your credibility.
This won’t make you rich overnight but over time you can build up a pretty nice monthly affiliate income if you are consistent with sharing. Add these to your website under resources or build them into your weekly emails and blogs and social media posts.
So as you can see, money making websites are not just for those of you with e-commerce shops or online products. Practically anyone can add a new income stream to their website with one of these ideas.
Making money from your website is easier than you think – Which one are you going to try first?