Would you like to make more money, save more time and engage with your customers in a way you never have before? Welcome to marketing automation.
The good news is it’s a lot easier than you think to do and a lot of your competition won’t be doing this, so you have a great opportunity to get one step ahead of them.
Setting up automated marketing follow up campaigns can save hours in manual time inputting data. Eliminate you from forgetting to follow up with new leads and put your customer service on autopilot giving your clients a better experience.
The sad reality is most businesses put this off because they simply haven’t got a clue how to set these things up or they just don’t see the value in having automations in place.
There are 100’s of different types of automations that you can deploy in your business but to get to a fully automated business you have to start on solid foundations.
Here are the 4 marketing automations that every business should have running in their business
1. Free giveaway
A great way to help you welcome people into your world. By giving away free valuable content on your website or facebook you’ll start to build your marketing subscribers.
Once the user downloads your guide in exchange for their details, you’ll send a collection of emails with more in-depth relevant information to help educate them further and to show them that you are the right company to help them.
Your follow up emails will lead to an offer at the end of the automation.
The offer could be a free discovery call or discount for your service or product.
The critical part to this is not to be too salesy in these emails as you want people to get to know you and understand how you can help not be an annoying Dellboy.
If you are unsure of how you can offer extra value or help answer your ideal client’s questions with your content, I highly recommend you read this book.
2. Evergreen nurture campaign.
Some people have different names for these types of Automations, but the primary goal is for your new subscriber to get to continue the conversation and allow your new subscriber to get to know you better, who you are and why you do what you do and get to like you and your team. People prefer to do business with people they like and trust.
Your new subscriber may not be ready to buy now. By running an ongoing education series, you’ll continue to add value to your audience and prove that you are highly skilled at what you do.
You’ll also stay top of mind for your service or product so when they are ready you’ll be the first person that springs to mind.
Don’t focus on writing a year’s worth of emails straight away; you’ll be amazed at how soon you’ll quickly build up a 3-6 month evergreen nurture campaign by writing a weekly blog post and adding this to your automation as you go.
It’s important to keep your evergreen sequence free from time sensitive content as this can quickly become outdated and irrelevant.
3. Anti follow up campaign.
Once you supply a quote to a client, you’re going to want to follow up. 80% of all sales are made in the follow-up.
In this sequence you’re not being a pushy salesperson looking desperate for the sale, you’re continuing to educate the potential client that you are the expert and that you know what you are doing. Highlight a few areas of the ways you work or showcase a few of your previous clients success stories.
After a few emails, you’ll simply ask if they are ready to move forward with the project.
4. Customer feedback collection
Talking to your customers and getting their feedback is an excellent way for them to feel valued but also allows you to get insights into areas of your service that you may need to improve or open up other services your clients are looking for help with.
Reviews and testimonials are also one of the best marketing assets you can gather for your business so putting this process on autopilot can help you to collect more testimonials and case studies for your future sales and marketing.
It’s a simple process – once you have completed the project – just apply a tag, an email will go to the client asking for their feedback – this may lead them to a web form on your website for them to fill out or link them to your Facebook or Google business pages to build up your reviews there.
Putting it all together.
Putting these automations into your business can add real value to you and your team, as well as your customers satisfaction and your bottom line.
All you’ll need to do this is a CRM or email marketing tool and a little guidance to get you started.
Any decent CRM or email marketing tool will allow you to set up these automations.
We recommend ActiveCampaign to all of our clients as these automations can quickly be set up, managed and adjusted as you grow.
Once you have these automations in place, you’ll have the confidence and competence to add more automations to your business. All you need to do is get started with one and build from there.
If you have any questions, please contact us here – and we’ll be happy to answer any questions you may have.