Some words give the illusion of grandeur and expertise much more than others, and nowhere is this truer than with titles and job descriptions. It amazed me to hear recently that anyone (you, I or a 16 year old straight from school) can call themselves an accountant and go into business. In a similar vein, …
So you’ve written the best blog post since sliced bread. You’ve got strong call to actions, descriptive subheadings, a catchy title and the perfect sprinkle of bullet points. The only problem is, no-one seems to be reading it. Where did you go wrong? This is a mistake I see time and again. People put so …
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