How to create powerful subject lines which get emails opened

How to create powerful subject lines which get emails opened

It seems like an obvious observation, but the human mind processes information in a set order. Our brains are remarkably efficient, especially when we are busy, with inbuilt filters that ignore irrelevant information. Neuroscientists call this behaviour ‘Cognitive Inhibition’. And it’s a critical factor in perfecting your marketing. When it comes to getting your marketing opened or read, …

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